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Unraveling the Top 10 Rebranding Fails (And What You Can Learn From Them)

Unraveling the Top 10 Rebranding Fails (And What You Can Learn From Them)

Rebranding is a massive process. The result is you either hit the jackpot or otherwise. Read about top rebranding blunders of all time and what lessons you should take away from them.

October 10, 2024
Beyond Labels and Logos: Exploring the Psychology of Branding in the Consumer Goods Industry

Beyond Labels and Logos: Exploring the Psychology of Branding in the Consumer Goods Industry

Tapping into your consumers’ minds can be knotty. Build a powerful consumer goods brand that resonates with them by understanding brand psychology in the industry.

August 1, 2024
The Impact of Technology on the Graphic Design Industry

The Impact of Technology on the Graphic Design Industry

What can the graphic design world expect to work with in five years? In this blog, we explore all the possibilities that technology could bring to the graphic design industry in the near future.

September 24, 2024
Kerning Tips to Improve Your Typography

Kerning Tips to Improve Your Typography

Small changes can have a big impact and nothing typifies this better than kerning your text. Pick up on these quick tips to improve your kerning and change the way your text looks in every design.

August 1, 2024
A Complete Guide to Iconography

A Complete Guide to Iconography

Beyond the basic functionality they offer, icons supplement your brand's personality in subtle but effective ways. Find out how you can use iconography to build a magnetic brand for your audience.

August 1, 2024
7 Types of Graphic Design You Need to Know

7 Types of Graphic Design You Need to Know

As a graphic designer, you should be able to create visuals for varied requirements, whether it is for a website or packaging. Here, we delve into the seven types of graphic design one should know.

October 13, 2024
The Power of Pastel Colors in Designing

The Power of Pastel Colors in Designing

Pastel colors have seen a resurgence in recent years, with applications across marketing and UX designs. In this blog, we explore how you can make the most of pastel colors in your designs.

September 18, 2024
10 Famous Square Logos to Inspire Your Design

10 Famous Square Logos to Inspire Your Design

If you want your logo to exude stability and structure, a square logo design might be what you're looking for. Get inspired by ten famous brands that have used square logos in their design.

August 1, 2024
The Role of Rule of Thirds in Graphic Design and Photography

The Role of Rule of Thirds in Graphic Design and Photography

The famous rule of thirds has defined most visual art pieces throughout history. Let's take a closer look at how you can make the most of it in today's graphic design and photography landscape.

November 15, 2024
Understanding Color: Dominant vs. Recessive Colors

Understanding Color: Dominant vs. Recessive Colors

Color is crucial to design. Dominant colors pop out, whereas recessive colors fade into the background. Here, we explore how you can play around with these colors for your design and branding needs.

October 11, 2024
A Guide to Retro Logo Design

A Guide to Retro Logo Design

A retro logo is the right fit if you are inching towards a classic design. Discover the nitty-gritty when creating a retro logo and learn from the top brands who aced the retro logo style.

August 1, 2024
Purple Logo: The Power of Purple Color in Designing

Purple Logo: The Power of Purple Color in Designing

Your choice of color for your logo can say a lot about your brand. In this blog, we explore how the color purple in your logo can be used to express everything from luxury to spirituality.

October 13, 2024
Principles of Design Examples to Boost Your Design Skills

Principles of Design Examples to Boost Your Design Skills

How do you make sure your designs are consistently geared for impact? In this blog, we take you through the most commonly applied principles that will take your designs from ordinary to extraordinary.

September 18, 2024
How to Become a Self-Taught Graphic Designer

How to Become a Self-Taught Graphic Designer

Feel like you have what it takes to be a designer but don't know where to begin? Find out how you can get started and shape your career as a professional graphic designer today.

August 1, 2024
How to Use Pantone’s Color of the Year in Your Marketing

How to Use Pantone’s Color of the Year in Your Marketing

Colors define the world around us in many ways and Pantone sets the tone that could define the 12 months ahead every year. Find out how your brand can lead the way with the 2023 Color of the Year.

August 1, 2024
The Complete Guide to Coffee Packaging Design - Artwork Flow

The Complete Guide to Coffee Packaging Design - Artwork Flow

It's everyone's favorite drink, but with every coffee maker vying for attention, how does your brand stand out? In this blog, we explore the science behind exceptional coffee packaging design.

September 5, 2024
The Packaging Designer’s Guide to Color Mastery - Artwork Flow

The Packaging Designer’s Guide to Color Mastery - Artwork Flow

Do you make a splash with bold color combinations or take a more conventional route on your packaging? In this blog, we lay down everything you need to know about colors in packaging design.

October 10, 2024
The Ultimate Guide to the Graphic Design Workflow - Artwork Flow

The Ultimate Guide to the Graphic Design Workflow - Artwork Flow

Are you looking for a strategy to refine your team's design process? Check out our step-by-step guide to discover how you can optimize operations and polish your output at the same time!

August 1, 2024
Packaging Psychology: How Top Brands do it and What You Can Learn From Them

Packaging Psychology: How Top Brands do it and What You Can Learn From Them

Aesthetic packaging designs may catch the eye, but the right use of consumer psychology can transform your designs from a marketing standpoint. In this article, we show you how.

August 1, 2024
7 Things to Keep In Mind Before Designing a Brand Logo - Artwork Flow

7 Things to Keep In Mind Before Designing a Brand Logo - Artwork Flow

It's the first step to setting up a great brand, but not everyone gets it right the first time! In this article, we take you through everything you need to do before you start designing your logo.

September 30, 2024
The Role of Packaging Design in Branding Your Product - Artwork Flow

The Role of Packaging Design in Branding Your Product - Artwork Flow

An eye-catching package can add to your product value, but what does it say about your brand? In this blog, we explore the growing relationship between branding and packaging design.

October 13, 2024
Holiday Packaging 101: Design Ideas and Tips to Boost Sales

Holiday Packaging 101: Design Ideas and Tips to Boost Sales

As we approach a busy holiday season, it's time to bring your A game to your packaging design strategy. Join us as we unwrap the best tips and tricks to get your holiday packaging right this year.

August 1, 2024
Everything You Need to Know About Canada’s New Front of the Package Labeling Regulations

Everything You Need to Know About Canada’s New Front of the Package Labeling Regulations

We bring you the latest updates on Canada's new front of the package labeling requirements and how you could best brace your brand for the change lying ahead.

August 1, 2024
Top 10 World-famous Logos and What you can Learn From Them

Top 10 World-famous Logos and What you can Learn From Them

Getting your logo right could make all the difference to your brand's growth. In this article, you'll find some of the world's most popular logos and what you can take away from their designs.

September 13, 2024
Piping Hot Food Packaging Trends to Sample in 2024 - Artwork Flow

Piping Hot Food Packaging Trends to Sample in 2024 - Artwork Flow

What does it take for food packaging designs to stand out this year? Read our article on the trends dominating the food packaging industry and give your next design project a big boost!

August 1, 2024
Top 10 Typography Trends in 2024 - Artwork Flow

Top 10 Typography Trends in 2024 - Artwork Flow

As typography styles keep evolving, it's important to evolve with them to keep your designs relevant. We pick out the top typography trends of the year to help you educate your upcoming designs.

August 1, 2024
Top 10 Google Fonts for Graphic Designers - Artwork Flow

Top 10 Google Fonts for Graphic Designers - Artwork Flow

Good typography is essential to a great design. In this blog, we talk about some of the top Google fonts that can take your packaging design from ordinary to extraordinary.

September 26, 2024
How to Use Color Theory in Graphic Design? - Artwork Flow

How to Use Color Theory in Graphic Design? - Artwork Flow

Want to know the real secret behind the designs that elicit positive emotions from consumers and encourage them to purchase your product? Read on to find out!

August 1, 2024
What Is A Creative Brief And How To Write It - Artwork Flow

What Is A Creative Brief And How To Write It - Artwork Flow

Every project's success hinges on how well you can deliver your message to your target audience. Read the full blog to find out how a creative brief can help you do that effectively.

August 1, 2024
Your 2024 Guide To Reducing Drug Labeling Errors In The Pharma Industry

Your 2024 Guide To Reducing Drug Labeling Errors In The Pharma Industry

Pharmaceutical labeling errors have dire consequences. Read this article to understand the most common errors and how you can avoid their costly repercussions.

August 1, 2024
11 Tips for Revamping Your Packaging Label Design - Artwork Flow

11 Tips for Revamping Your Packaging Label Design - Artwork Flow

Redesigning packaging labels can be a hit or miss. Learn the best practices to redesign artwork without compromising on branding and customer retention.

November 15, 2024
Online Alcohol Packaging: How To Prepare Your Wine And Spirits Labels For Ecommerce Success

Online Alcohol Packaging: How To Prepare Your Wine And Spirits Labels For Ecommerce Success

Thinking about growing in ecommerce using alcohol labels? In this article, we’ll discuss the points that make your alcohol labels sell while ensuring compliance

August 1, 2024
Packaging Sustainability – Eco Friendly Packaging for a Greener Future + Free Checklist

Packaging Sustainability – Eco Friendly Packaging for a Greener Future + Free Checklist

Now is the right time to move your business towards sustainability. In this article, with numbers, examples and tips, we’ll talk about how to move forward towards a greener future.

September 5, 2024
Simplify Label Management For Cosmetic In 5 Easy Steps - Artwork Flow

Simplify Label Management For Cosmetic In 5 Easy Steps - Artwork Flow

Want to manage your cosmetic label functionally and effortlessly? Here we bring for you a simple yet effective way to manage all your cosmetic labeling.

August 1, 2024
The Future of Packaging Artwork Management in Beauty Industry

The Future of Packaging Artwork Management in Beauty Industry

The beauty industry is evolving, and brands need to digitize the packaging artwork development to keep up with the changing landscape. It is important to find the right artwork management solution.

August 1, 2024
Importance of Colors in Cosmetics Brand Packaging - Artwork Flow

Importance of Colors in Cosmetics Brand Packaging - Artwork Flow

The color of a cosmetic product packaging is one of the most powerful design elements. Different colors communicate differently to the target audience, often helping segregate different products.

October 10, 2024
Trends which defined the Beauty Industry in 2024 - Artwork Flow

Trends which defined the Beauty Industry in 2024 - Artwork Flow

Before the pandemic, 85% of beauty products were sold in stores. In-store purchases still exist largely, but beauty brands have also shifted a large section of their operations online.

September 5, 2024
FSSAI’s Labeling Updates: What’s New, What’s Changed and What’s Next [2024 Edition]

FSSAI’s Labeling Updates: What’s New, What’s Changed and What’s Next [2024 Edition]

FSSAI has brought about a plethora of changes in 2021 including more inclusive label design, safety measures for online shoppers, and updates for a new segment of food products. Read more.

October 13, 2024
Everything You Need to Know About Food Allergen Labeling In 2024

Everything You Need to Know About Food Allergen Labeling In 2024

A concise guide that skips the legalese and gives you all you need to know about the FDA’s food allergen labeling requirements. Plus, get your free checklist!

November 15, 2024
How to Ensure Food Safety Through Product Packaging & Labeling?

How to Ensure Food Safety Through Product Packaging & Labeling?

Food containers and food labels are paramount in ensuring the safety of food products. Here's a quick read on how to elevate the customer experience through labels that appeal and offer convenience.

August 1, 2024
The Beginners Guide to Labeling Requirements for Alcoholic Beverages

The Beginners Guide to Labeling Requirements for Alcoholic Beverages

Reports say that alcohol consumption is on the rise during the ongoing pandemic. It's essential for alcohol brands to get every part of the label just right. Here's a quick read to begin with!

August 1, 2024
Packaging Redesign: 5 Food Brands that Refreshed their Look

Packaging Redesign: 5 Food Brands that Refreshed their Look

Packaging redesigns allow brands to stay relevant, boost sales and keep up with regulatory changes. Here are 5 examples of how brands redesigned their product packaging, what you can learn from them.

October 13, 2024
9 Product Label Design Ideas to Inspire You [2023] - Artwork Flow

9 Product Label Design Ideas to Inspire You [2023] - Artwork Flow

Explore the latest label design trends and gain insights on how to create eye-catching labels for your products. Our blog on label design ideas provides helpful tips for effective brand representation

August 1, 2024
5 Packaging Design Insights From Viral Marketing (with examples)

5 Packaging Design Insights From Viral Marketing (with examples)

Learn from viral marketing examples by Coca-Cola, Kitkat, Fenty Beauty, and others to gain valuable insights and create packaging designs that go viral!

August 1, 2024
The Ultimate Pre-launch Checklist For Your Food Packaging Design

The Ultimate Pre-launch Checklist For Your Food Packaging Design

Food packaging design should attract instant attention on the shelf, including virtual shelves. Here's a pre-launch packaging design checklist to get you started! Share it with your teams today!

August 22, 2024
3 Packaging Design Ideas For E-commerce Brands In 2024 - Artwork Flow

3 Packaging Design Ideas For E-commerce Brands In 2024 - Artwork Flow

Ecommerce packaging needs to be designed with a lot of thought. Here are 3 effective packaging design ideas for e-commerce brands to follow in 2024.

August 22, 2024
Top 3 Packaging Development Strategies For Rural Marketing

Top 3 Packaging Development Strategies For Rural Marketing

Rural markets are experiencing a boom in demand. Looking to develop packaging to launch products in rural markets? Read on to uncover 3 packaging development strategies with pro tips!

August 1, 2024
Rapid Prototyping: Advantage & Best Practices For New Packaging Design

Rapid Prototyping: Advantage & Best Practices For New Packaging Design

Explore the definition of rapid prototyping with advantages and best practices. Understand how rapid prototyping brands identify bottlenecks.

August 22, 2024
3 Ways Packaging Design Can Help You Go-to-market Faster

3 Ways Packaging Design Can Help You Go-to-market Faster

Develop a go-to-market strategy with packaging design strategies that'll accelerate the launch of your product. Get expert insights from our designers. Bonus: See how Chaayos did it!

August 1, 2024
Labeling Requirements In 2024: Recent Changes By FDA & FSSAI

Labeling Requirements In 2024: Recent Changes By FDA & FSSAI

Revise your product labels with a seamless workflow & roll out compliant products faster. Here are updated labeling requirements by FDA & FSSAI.

August 1, 2024
A Detailed Look at Packaging Artwork Colors & Their Impact on Branding

A Detailed Look at Packaging Artwork Colors & Their Impact on Branding

Product packaging design is part of your branding. Know how colors of the product packaging can make or break your product’s presence in stores.

October 11, 2024
A Comprehensive Guide To Choosing Packaging Colors - Artwork Flow

A Comprehensive Guide To Choosing Packaging Colors - Artwork Flow

Color— a visual representation of your brand— is an integral part of product packaging. It can trigger thoughts, feelings, and emotions about your product; and, directly impact purchasing decision.

August 1, 2024

Logo design

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A Detailed Look at Packaging Artwork Colors & Their Impact on Branding

Design

Product packaging design is part of your branding. Know how colors of the product packaging can make or break your product’s presence in stores.

Arjita
September 21, 2020

A Comprehensive Guide To Choosing Packaging Colors - Artwork Flow

Design

Color— a visual representation of your brand— is an integral part of product packaging. It can trigger thoughts, feelings, and emotions about your product; and, directly impact purchasing decision.

Arjita
September 20, 2020
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