In this post, we will look at the basics of brand asset management and the top tools available to help consumer brands and retailers manage their brand assets. We'll also discuss why brand asset management is important and how it can benefit your business. 

Why is a brand asset management tool needed for consumer brands and retail companies?

Brand asset management tools are essential for consumer brands and retail companies because they offer an efficient way to store and organize brand assets. This helps to ensure consistency in branding across all channels and creating a unified customer experience. These tools also provide analytics to help measure brand performance and identify areas for improvement. Additionally, they can be used to organize and share assets quickly with multiple teams and stakeholders, streamlining the creative process.

1. Artwork Flow

Artwork Flow is a top brand asset management and workflow automation software to fuel your retail branding strategy and bring your teams together.

‍Benefits

• With multi-functional features like online proofing, workflow management, and comprehensive brand compliance software solutions, you can manage everything about your brand in one place.
• All asset versions are available in one place to preview and revert to if needed.
• Allows teams to track the entire asset lifecycle on the platform.
• Intuitive and easy navigation
• Free tools such as spell checker, color extractor, and pdf compare to ensure error-free creatives and brand consistency.

Cons

• There is no free version of this product.

Customer Reviews

On average, Artwork Flow has a rating of 4.5 out of 5.

Applications for consumer brands and retail industry

With a brand asset management tool like Artwork Flow, consumer brands and the retail industry can collaborate with clarity, access brand and marketing assets smoothly, and power campaigns with consistent brand experiences.

2. Bynder

Bynder is a digital asset management platform that enables teams to distribute and manage the digital content while ensuring brand consistency. 

‍Benefits

• Easy searchability of files with an intuitive filter structure.
• Access and usage permissions avoid risk of unauthorized access.
• Securely share content both externally and internally from DAM.
• Offers educational resources to help users get accustomed to the platform.
• Simplifies complex file structures. 

Cons

• Little tricky to create collections and manage them.

Customer Reviews

Bynder is rated 4.5 out of 5 on average.

Applications for consumer brands and retail industry

Bynder’s DAM suite and built-in brand guidelines help companies to finish organizing marketing assets and easily search for them. The platform also help maintain brand consistency and ensures consistent content experience across all channels.

3. Brandfolder

Brandfolder is a user-friendly digital asset management software that allows marketers and creatives across industries to maximize their brand management efficiency.

Benefits

• Select multiple assets and share one link with colleagues.
• Find assets quickly with the search functionality.
• Publish links to content publicly or privately.
• Easily upload and download various file formats.  
• Smooth onboarding process for even large enterprises.

Cons

• Longer time to process the files when not in original format.
• Difficult to figure out which team members have access to what on Brandfolder.

Customer Reviews

Brandfolder is rated at 4.5 stars.

Applications for consumer brands and retail industry

Brands choose Brandfolder based on its simplicity and easy use. It is easy to share and understand asset files across different countries because of its well-designed visual structure.

4. Air Inc.

Air Inc is a creative collaboration and digital asset management tool. It helps teams to collaborate efficiently. 

‍Benefits

• Flexible organization of assets and helps to customize your workspace.
• Give dynamic feedback for all assets including videos. 
• Auto tags on files help to easily search for them.
• Collaborate with external stakeholders easily.

Cons

• The free version provides limited features. 
• The software may lag because of bandwidth issues

Customer reviews

Air Inc. also has an average rating of 4.5 out of 5.

Applications for consumer brands and retail industry

Air Inc helps to unify your content in terms of content, customers and brand. It’s a suitable tool for retail brands to handle endless content creation and growth needs.

5. Frontify

Frontify is a brand management platform designed to create online style guides, manage brand assets, create UI pattern libraries and work collaboratively in creative projects.

Benefits

• Intuitive and easy to use.
• Ensure brand consistency with templates and image libraries.
• Asset Rights Management helps to alert the user when the right to use a specific asset expires.
• Well-structured customer support.

Cons

• Limited customization options for building pages.  
• Expensive for smaller organizations. 

Customer Reviews

Frontify has an average rating of 4.6 out of 5.

Applications for consumer brands and retail industry

The solution’s ease of use and smooth navigation from the get-go have enabled companies to seamlessly present its strategy and collections to all its markets centrally. Also, once the tool is fully integrated into a company’s internal workflows, it focuses on how and where the company shares information and content internally and externally. 

Final thoughts

Brand asset management makes it easy for businesses of all sizes across all consumer brands and retail industries to keep track of their assets. Furthermore, the variations of content creation and asset management have made it easier for everyone to communicate and collaborate within the teams.

If you’re looking for the best brand asset management tool for your business, ensure that it meets all your brand requirements. To take the first step, you can try out Artwork Flow’s 7-day free trial.