Brand asset management is a critical part of any successful business and all the more so in the food and beverage industry. Branding teams within the industry need to organize and maintain key assets such as logos, photos, documents, and videos while managing strategic campaigns on tight deadlines.

In this post, we look at some of the best brand asset management tools that can help food and beverage businesses streamline their creative operations. But before we look at these solutions, it’s important to know what food and beverage brands can accomplish with a brand asset management solution. 

Why is a brand asset management tool needed for food & beverage companies?

Brand asset management tools are essential for food and beverage companies, whose digital media needs are increasing by the day. A single source of truth on the brand will drive creative efficiency and help companies launch new products and campaigns faster. 

By using these tools, food and beverage companies can better manage their branding and marketing initiatives, track the performance of their campaigns, and ensure that all of their digital assets are secure and organized. 

Top brand asset management solutions

1. Artwork Flow

As an all-round solution that addresses brand asset management and workflow automation, Artwork Flow is effectively designed to help food and beverage brands extract more value from their creative operations.

What stands out?

• Light and easy-to-use interface.
• Supports workflow management, online proofing, brand compliance, and brand asset management in one place.
• Store assets by version and easily find any file from previous campaigns.
• Build complex workflows that address your team’s collaborative needs.
• Proof over 160 file types.
• Easy onboarding of large teams working across functions with print as well as digital media.

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Key features

• Brand asset management
• Smart tags and filters
• Online proofing tools
• Workflow builder
• Version control
• Integrations
• Brand and regulatory compliance management

Pricing

Artwork Flow offers three plans for users based on their requirements: 

• Free plan for small businesses.
• Pro plan priced at $39 per user, per month ($30 per month if billed annually) for growing brands.
• Enterprise plan with custom quotes for larger requirements

Customer reviews

Artwork Flow is rated 4.5 out of 5 on average.

Applications for food and beverage companies

With AI-powered proofing tools, a smart brand asset library, and a flexible workflow management solution, Artwork Flow offers a comprehensive platform to organizations in the food and beverage industry. Creative teams driving marketing campaigns or product designs for food and beverage companies will find everything they need to improve their operations on one platform and will be able to trim their operational overheads in the long run.

2. Brandfolder

Brandfolder is a brand asset management solution that supports the secure storing and sharing of brand assets and helps track their performance.

What stands out?

• Sharp search functionality to find files easily.
• Share multiple assets internally and externally.
• Download converted versions of assets.

Key features

• Asset search and filters
• Advanced tagging capabilities
• Categorization of assets
• File conversion
• Workflow manager

Pricing

Brandfolder only shares custom quotes on request.

Customer reviews

Brandfolder is rated 4.5 out of 5 on average. 

Applications for food and beverage companies 

Brandfolder is a good choice for creative teams within the food and beverage industry when the key requirement is file organization. Some users, however, note that the solution could be improved with better asset downloads and access control functionalities.

3. Air Inc.

Air is a creative collaboration and digital asset management platform that can help food and beverage companies drive productivity through streamlined creative operations. 

What stands out?

• Smart search ensures quick access to assets.
• View and manage access to assets with rights management.
• Easy to collaborate with internal and external teams.

Key features

• Dynamic feedback
• Version control
• Smart search
• Workspace
• Integrations

Pricing

Air offers various plans to users based on their requirements:

• Free plan for individual users.
• Plus plan at $10/month for small teams and freelance projects.
• Pro plan at $25/user/month for growing teams.
• Enterprise plan with custom quotes for larger requirements.

Customer reviews

Air is also rated 4.5 out of 5 on average.

Applications for food and beverage companies

Air is a good platform for food and beverage companies to choose when the main use case is improving creative operations. However, the free plan offers limited features, so you might have to pick the right plan that works for you. Some users have also noted that the software sometimes lags due to bandwidth issues.

4. Frontify

Frontify is a brand asset management platform that helps brands store digital assets, implement brand guidelines, and ensure consistency across media.

What stands out?

• Set up brand guidelines effortlessly.
• Maintain brand consistency using design templates.
• Centralized access to brand assets for internal and external stakeholders.

Key features

• Content personalization
• Rights management 
• Multi-channel publishing
• Integrations
• Analytics

Pricing

Frontify offers custom quotes on pricing.

Customer reviews

Frontify is rated 4.6 out of 5 on average.

Applications for food and beverage companies

Frontify is a good choice for food and beverage organizations looking to set up a brand repository. It will also help maintain effective brand guidelines when working with cross-functional teams. However, users have pointed out that the platform could be priced better and it would help to be able to manage multiple brands easily.

5. Bynder

Bynder is a digital asset management platform designed to help brands organize and manage all of their digital assets.

What stands out?

• Easy to collaborate with internal and external stakeholders.
• Simplified search and sharing of assets.
• Supports quick content creation.

Key features

• Flat DAM taxonomy
• Automatic tagging
• Version control
• Dynamic asset transformation
• Comprehensive metadata records

Pricing

Bynder offers custom quotes upon request.

Customer reviews

Bynder is rated 4.5 out of 5 on average.

Applications for food and beverage companies

Bynder is a comprehensive solution if you’re looking mainly to manage your digital assets. However, users note that customization within Bynder is fairly limited, while the content taxonomy could be more intuitive.

Wrapping up

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As we saw with the solutions above, choosing a brand asset management system depends on your requirements. Whether you need to maintain brand guidelines or expand your digital footprint rapidly, the best way to pick the right brand asset management solution for your business is to clarify your requirements. 

If you’re looking to drive your creative operations while managing your assets effectively, then find out how Artwork Flow would fit your team’s needs with a free 7-day trial today.