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Veeba, a leading food brand in India, offers over 300 products across 700+ cities under five popular brands.
Founded in 2013, Veeba has quickly become one of the fastest-growing food companies, renowned for its superior quality and innovation. With a decade of experience, Veeba continues to set the standard in the food industry.
“Consolidation of all the artwork on one platform means that if anybody at any time needs to download a label or check which is the last label that was sent out, it’s become so easy and accessible. I can see the last changes that were required and the [feedback] comments we provided, so I know exactly what changes the designer has made.”
The challenge:
Lack of version control and limited access
Veeba's team struggled with differentiating between various design iterations and final versions, which often led to confusion. The absence of clear version tracking meant team members were frequently unaware of even minor changes. The previous system also restricted access to label versions, making it challenging for team members to download and verify the latest labels before printing.
Complex collaboration across teams
Managing artwork for multiple categories, brands, and departments was a daunting task. Coordination between the marketing team, responsible for front-of-pack designs, and the regulatory and R&D teams, focused on ingredient accuracy and FSSAI compliance, was challenging. Without a unified system, this often led to delays and errors.
The solution:
Why Artwork Flow?
Streamlined project management
Veeba turned to Artwork Flow to address their complex label design needs, which spanned various categories and departments. The platform’s project management capabilities ensured that everyone—from internal teams to external stakeholders—was on the same page. Clear workflows and defined roles helped keep projects on track, with deadlines and dependencies clearly outlined.
Consolidated approach
Artwork Flow offered a centralized platform that brought together all aspects of the design process. By uniting the marketing, regulatory, and R&D teams, the platform streamlined the management of artwork designs. This cohesive approach eliminated the silos that previously caused delays and confusion.
Efficient proofing and change tracking
Artwork Flow’s proofing tools, like the Flicker mode, enabled Veeba to easily compare design versions and track changes. This feature ensured that everyone involved was aware of even the smallest adjustments, reducing errors and miscommunication. The ability to track who was responsible for each stage of the project also meant that delays could be quickly identified and resolved, ensuring a smoother design lifecycle.
Reliable version control and accessibility
Artwork Flow’s version control system ensured that the right teams always had access to the most current artwork, eliminating any dependencies and confusion. This feature allowed the team to work more efficiently, knowing they were always working with the latest version of the design.
The result:
Streamlined operations and enhanced accuracy
Artwork Flow transformed Veeba’s artwork management process, simplifying project management and version control. The platform improved collaboration, reduced packaging errors, and sped up project completion, allowing Veeba to deliver high-quality labels on time.
“Artwork Flow helps us put everything together in one place and everyone is privy to changes at the same time, not just within the company, but also externally. Everyone has their approvals in place and we know exactly who is dependent [on whom] to do what. You know exactly where the project is stuck and why it’s stuck and if that person is overburdened, somebody else can step in to help us take the project forward.”
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“Artwork Flow helps us put everything together in one place and everyone is privy to changes at the same time, not just within the company, but also externally. Everyone has their approvals in place and we know exactly who is dependent [on whom] to do what. You know exactly where the project is stuck and why it’s stuck and if that person is overburdened, somebody else can step in to help us take the project forward.”
About Artwork Flow
Artwork Flow has been the go-to solution for all things creative management for brands like LesserEvil, Jones Dairy, and Trinchero. Artwork Flow’s user-friendly interface and AI-led features including digital asset management, creative collaboration, online proofing, and project management can streamline the creative lifecycle for any organization. Let Artwork Flow take the complexity out of your creative projects and help your team deliver top-notch results with ease.
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