How ParagonCorp simplified the artwork approval process with Artwork Flow

Gouri Sasidharan

April 17, 2025

Other Stories

Industry:
Cosmetics

How ParagonCorp simplified the artwork approval process with Artwork Flow

490

+

Artwork approved

2

Average revisions per artwork

2 weeks

Current average artwork approval duration

Established in 1985, ParagonCorp has been a driving force in the Indonesian beauty industry, manufacturing over 300 million cosmetic pieces each year.  

Their portfolio boasts leading brands such as Wardah, Kahf, Make Over, Emina, and 9 others, all produced under GMP-certified standards.

Driven by their purpose to benefit the greater good, ParagonCorp has consistently pioneered ethical innovations. They started as a pioneer in Halal cosmetics through Wardah and is now advancing their commitment through a growing focus on sustainability.

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The challenge:

Scattered artwork over emails

At ParagonCorp, with a big team and many projects running in parallel, one person may have 5-15 projects to handle in a single day. Before implementing Artwork Flow, the ParagonCorp team relied on a traditional artwork management system. All the artwork approvals were done via emails, and it was hard to track artwork versions. Sometimes, an artwork would get mixed up with another email thread for reviews— “It was painful to manage artwork with just emails”, according to Dennis.

The solution:

Why Artwork Flow?

Effortless project management

It became easier to handle projects and track every task with Artwork Flow. Rather than skimming through multiple emails, all the team had to do was to check the ‘task folder’ on the platform to learn what’s in store for them at a glance.  

Detailed checklists and effective feedback

The checklist feature streamlines reviews by keeping the team focused on key aspects. With annotation tools feedback is effortless—team members can pinpoint areas for improvement, ensuring designers receive clear, actionable input, reducing revisions and speeding up approvals.

Checklist

Advanced version comparison

One of the star features for ParagonCorp is the 3-mode version compare tool. Comparing the previous and latest artwork versions across different comparison modes helps the team understand the differences in artwork and speeds up the review process.

Intuitive dashboard analytics

Now the team can effortlessly track projects on Artwork Flow’s dashboard and check when the project was created, its duration, and the number of projects that the team has worked on in a month. With its intuitive and user-friendly interface, the dashboard ensures seamless navigation. Moreover, the task reminder feature on the dashboard helps the team work on projects more efficiently.

Analytics

The result:

ParagonCorp has greater control and improved team collaboration across their artwork projects using Artwork Flow. By digitizing their workflows and using robust proofing tools such as version compare, alongside annotations and detailed checklists, the ParagonCorp team is now able to achieve faster, more accurate reviews.

Dennis Corleon
Technology Experience LeadParagonCorp 

"Before, we’d calculate ongoing projects manually from our emails to report to management. Now, Artwork Flow’s dashboard analytics have made project reporting and analysis so much easier."

About Artwork Flow

Artwork Flow has been the go-to solution for all things creative management for brands like LesserEvil, Jones Dairy, and Trinchero. Artwork Flow’s user-friendly interface and AI-led features including digital asset management, creative collaboration, online proofing, and project management can streamline the creative lifecycle for any organization. Let Artwork Flow take the complexity out of your creative projects and help your team deliver top-notch results with ease.

Transform your artwork management process with us today