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Trinchero Family Estates is a family-owned and operated winery established in 1948, nestled in the heart of Napa Valley. Today, it ranks as the fourth largest winery in the United States and is the second largest family-owned winery.
Trinchero's collection includes over 50 brands representing some of the world's premier winemaking regions, including Napa, Argentina, Australia, and Chile. Additionally, they produce their own tequila, Tres Agaves, and whiskey, Amador.
“The biggest restriction for us with our previous solution was that we didn’t have the ability to build our own workflows. We were completely reliant on the software providers every time we wanted to create a new workflow. Once we met [the Artwork Flow] team, the ability to create our own workflows was such a win for us because that was going to give us so much flexibility.”
![](https://cdn.prod.website-files.com/66ab4f6675d4c65b05c9fbb2/66ab4f6675d4c65b05ca222c_A5B81467-9F3D-362E-9ED338AC842C6D8B_635x429.jpg)
![](https://cdn.prod.website-files.com/66ab4f6675d4c65b05c9fbb2/66ab4f6675d4c65b05ca222b_trinchero%20case%20study%20artwork%20management.jpg)
The challenge:
Externally controlled workflow with no flexibility
The Trinchero team has been using a popular label management tool for over six years, which limited their ability to make changes independently to the workflow. The biggest restriction with the tool was the lack of ability to build their own workflows. The company was completely reliant on external members every time they wanted to create a new workflow. It had to be a change request, which ended up being time-consuming.
The solution
Why Artwork Flow?
Artwork Flow tailored the platform to meet Trinchero's specific needs, ensuring seamless workflow management. The Artwork Flow team had multiple calls with Trinchero’s Senior Manager, Nicola to understand the nuances of the companies workflow’s and customize the features accordingly.
Flexible workflows
Artwork Flow brought a significant advantage to the company by enabling the team to create their own workflows, providing the much-needed flexibility they previously lacked.
![](https://cdn.prod.website-files.com/66ab4f6675d4c65b05c9fbb2/66ab4f6675d4c65b05ca2226_669f6f0d83f1205764697b63_AD_4nXfjt_Wwm0CIOQOshATqRDnAPjsfJ6N1Y-I-F3hmfpOHxu6fbRjA9Y6YIGg7MvxWb1uvkqc-vdmgbO-SJxfuCNdYeXT5lV45tuxfFiC95JkybkX9THkk881WXRd1rt3FMco400qrYFGCFg9-r3Qpn1GvQG5AvboufbAN3DKIo3vcx7LTHQaLHzg.png)
Exceptional support and service
The company discovered that any concerns they had around features were quickly alleviated thanks to the team’s proactive collaboration and adaptability. The Artwork Flow team consistently demonstrated their expertise, delivering everything requested and resolving any issues promptly.
Complete visibility into projects
An intuitive dashboard that provides insights to the procurement team and complete visibility into projects, enabling managers like Nicola to see where a task is pending and identify delays beforehand.
![](https://cdn.prod.website-files.com/66ab4f6675d4c65b05c9fbb2/66ab4f6675d4c65b05ca2228_669f6f0e519d38d03d163479_AD_4nXf5ezRcHVxU7UdiqZd87lplb3t_49m0TYpBOo4VcEMwVTdVX-v-vSWclJx-NF6d5QiWHCb13iU7TXzuh-sYKqPi5UQxKbuQfOv_-G64_EdrGm-c8ws7z1qEfSNobsRgLIjTjWlfCEes9kCGjDZ6iMMFSyKJvrDq4Mcy4wHkFd9_wWg7UbgAQA.png)
Mass assignment of tasks
As a company that runs multiple project workflows involving complex steps and over 100 people, the ability to bulk assign tasks to people has made project management much easier.
![](https://cdn.prod.website-files.com/66ab4f6675d4c65b05c9fbb2/66ab4f6675d4c65b05ca2227_669f6f0d92b027587469527e_AD_4nXcI1r6OP2p6R9zO2Nt5MT_NZLRAuvUI-l-4Ud-FGLZWNjc8IQUl6EBuzD1tSuSjyYNRBB5WTf5ASoMdTsEtjSYgvO0qaCn5VAN2WHdYXBUbHuQ7Wf56CLIF8xXUXmaOqPF7xU8V2BNwTlxnMgau8SfQegN5nb2StR7AYlYf2988Q6jpc57L_w.png)
Asset library with metadata
Finding files is now easier for the team with Artwork Flow’s asset library, which includes smart tags and metadata management. Users can simply type in the file name they’re looking for and retrieve labels instantly.
![](https://cdn.prod.website-files.com/66ab4f6675d4c65b05c9fbb2/66ab4f6675d4c65b05ca2229_669f6f14f7a7ad7f8065e9ab_AD_4nXfSvKcYXVNddGAjriJZVODkz0X4Tf2f9m16-EJ19I6K1uKjdg_JZwW-ythRBRFu0IJn_JQSarCYmIzT0CrUEYXb2g-KXShSI4Xzof7IEEoFMWd8uICITBbvX-0UE8-bxAbDzcmh7UdCqWqlDbPiT6OPBWUaVaH9XW6JKjvCzXD_uCaO_VRRHiU.png)
The result
Streamlined reviews and flexible workflows
With Artwork Flow’s expedited workflow, the Trinchero team was able to eliminate 2800 label reviews across 400 labels, compared to if they had used their previous tool. This efficiency was crucial when a new California bill required them to update their labels with the California redemption statement, saving them considerable time and resources.
“Artwork Flow provides visibility to bottlenecks and project progress. If I'm doing a project and I'm trying to figure out why I haven't seen a proof from a supplier, I can go in and see exactly who hasn't signed it off, when they got it, so on and so forth.”
![](https://cdn.prod.website-files.com/66ab4f6675d4c65b05c9fbb2/66b07b4ab0aa35db537abecc_1709053462046.jpeg)
![](https://cdn.prod.website-files.com/66ab4f6675d4c65b05c9fb91/66bc6e4d9f04287db2686a2a_Layer_1%20(4).png)
“Artwork Flow provides visibility to bottlenecks and project progress. If I'm doing a project and I'm trying to figure out why I haven't seen a proof from a supplier, I can go in and see exactly who hasn't signed it off, when they got it, so on and so forth.”
About Artwork Flow
Artwork Flow has been the go-to solution for all things creative management for brands like LesserEvil, Jones Dairy, and Trinchero. Artwork Flow’s user-friendly interface and AI-led features including digital asset management, creative collaboration, online proofing, and project management can streamline the creative lifecycle for any organization. Let Artwork Flow take the complexity out of your creative projects and help your team deliver top-notch results with ease.