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Home Chef, founded in 2013, is a leading meal kit delivery service based in Chicago. Serving millions of customers across the United States, Home Chef delivers delicious, convenient meals right to your doorstep.
In 2018, Home Chef was acquired by Kroger, one of the largest supermarket chains in the country. This partnership has allowed the brand to expand its reach and offerings, providing even greater convenience and variety to its customers.
"Using Google Excel trackers to communicate design edits was challenging. It was hard to describe changes in words, whereas now [with Artwork Flow], you can highlight exactly where on the label an edit is needed. This makes it much easier and reduces unnecessary back-and-forth communication."
The challenge:
Inefficient feedback process
The Home Chef team struggled with the limitations of Google Excel trackers, which made it difficult to specify and communicate design edits clearly. This often resulted in prolonged feedback cycles, taking up to 30 minutes per review.
Another major issue was the potential for allergen mislabeling. Undeclared allergens can lead to expensive recalls and compliance issues, as highlighted by Wayne, a food labeling specialist at Home Chef. This presented a significant challenge in maintaining product safety and regulatory standards.
The solution:
Why Artwork Flow
Artwork Flow transformed Home Chef's labeling process by simplifying feedback and speeding up reviews. With improved efficiency and AI-led compliance, the platform addressed key challenges and optimized their workflow.
Streamlined feedback
Home Chef adopted Artwork Flow, that allowed the team to directly highlight and annotate specific areas of the label needing changes. This feature eliminated much of the ambiguity in feedback and drastically reduced the time required for each review.
Enhanced efficiency
Artwork Flow's proofing tools enabled Home Chef to process reviews and revisions much more quickly. This tripled their efficiency, cutting down review time from 30 minutes to 10 minutes.
Improved compliance with ComplyAI
Wayne also uses ComplyAI. He recently built an allergen auto-detection rulebook to help the brand scan for around 300 allergens on their labels. The compliance rulebook ensures that the packaging labels are free from any undeclared allergen, reducing the risk of costly recalls.
The result:
Significant time savings and reduced review time
By switching to Artwork Flow, the Home Chef team saved approximately 33 hours each month, equivalent to one full workday per week, allowing them to focus on other critical tasks and projects. The platform's ability to provide clear feedback with annotations, coupled with online proofing tools has cut down review time by 67%.
Seamless implementation
The transition to Artwork Flow was smooth and ensured that business operations continued without any interruptions, maintaining productivity throughout the integration. The Artwork Flow team showed impressive turnaround times, consistently delivering changes and implementations requested by the brand within 2 to 4 weeks. This was significantly faster compared to the longer periods the brand experienced with other platforms.
“Artwork Flow’s ability to implement different regulatory needs has been remarkable. It has cut label review time from 30 minutes to 10 minutes and tripled our efficiency. The speed of delivery is amazing to keep our business going.”
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“Artwork Flow’s ability to implement different regulatory needs has been remarkable. It has cut label review time from 30 minutes to 10 minutes and tripled our efficiency. The speed of delivery is amazing to keep our business going.”
About Artwork Flow
Artwork Flow has been the go-to solution for all things creative management for brands like LesserEvil, Jones Dairy, and Trinchero. Artwork Flow’s user-friendly interface and AI-led features including digital asset management, creative collaboration, online proofing, and project management can streamline the creative lifecycle for any organization. Let Artwork Flow take the complexity out of your creative projects and help your team deliver top-notch results with ease.
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