With plenty of social media platforms, Instagram has become the most popular, taking the world by storm. It's a great tool to connect with our friends and family around the world, but it has also become the most excellent place for brands to grow their brand. When you keep scrolling through your Instagram feed, you find what your favorite celebrity is up to, and suddenly, you see an ad for the most fabulous shoes. It's just what you've been wanting, right? Well, that's exactly what Instagram ads are all about. 

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Instagram ads are nothing but virtual billboards for business. Every brand uses Instagram to reach out to its target audience online. With the help of Meta's inherent metrics for businesses, brands can tap into customer interests and likes and target them with the products and services we all might love. It also helps us discover new brands, get recommendations, and even find fantastic deals.

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Whereas for businesses, ensuring that you have the highest ROAS on every ad you allocate your budget to is essential. The best way to get the most out of your ads is to have a wholly optimized yet relevant advertisement that reaches your audience and induces them to take action. Whether you are a designer, a copywriter, or a performance marketer, here's a guide to all the Instagram ad sizes in 2023. So, why wait? It's time we make ads that close deals with your customers. 

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What is Instagram? 

Instagram is one of the most popular social media platforms. It is a free social media application, available on iPhone and Android. It is an excellent platform for sharing photos and videos and connecting with friends worldwide. For brands, it allows them to grow their business by reaching out to their potential customers via Instagram ads. 

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What are Instagram Ads? 

Instagram ads are a great way to get your brand in front of your niche in continuous competition. These ads highlight your products and services to customers that might love your offerings. Brands can pay and advertise their products and services based on their audience's behavior, demographics, or interests. With the large number of brands running online, Instagram offers different kinds of ads, and it's essential to know the suitable Instagram ad sizes to ensure that brands run them effectively. 

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What are Instagram image ads? 

Instagram image ads are the first and most popular type of ad on Instagram. They are single-image ads designed to grab your attention while you scroll through your feed. Instagram image ads usually show your products with a stunning visual image. Mostly, they appear as sponsored posts and are designed in such a way that they catch your attention. Instagram image ads also easily blend into the user's feeds with a solid call to action. Presented below are the required Instagram ad sizes that you must follow:

Guidelines for Instagram image ads

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Text guidelines for Instagram image ads 

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What are Instagram video ads? 

Instagram video ads are like mini video ads that bring about some movement to the user's feed. With Instagram video ads, brands can provide users with the entire experience of their offering. If it is a product, you can create a making or unboxing video. If you offer a service, you can run your customer testimonial as an ad, and they can give your users a much more improved experience when compared to static images. Instagram video ads, also known as sponsored video ads, are run primarily to grab users' attention dynamically and engagingly and leave a lasting impression on you users. 

Guidelines for Instagram video ads

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Text guidelines for Instagram video ads 

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What are Instagram carousel ads? 

Instagram carousel ads are a great way to show your entire range of products or services in a captivating way to your audience. Instagram carousel ads allow brands to tell a complete story, showcase their product catalog, either new images or videos, and keep their users engaged. 

Guidelines for Instagram carousel ads

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What are Instagram stories ads? 

Instagram stories ads are the best to create that extra dose of visibility for your brand. These ads pop in as users scroll through their page and watch the stories of people they follow. Instagram stories ads can either be images or even GIFs and short videos. The primary purpose of Instagram story ads is to make a remarkable impression in the eyes of your niche within just a few seconds. It also allows users to discover new products, brands, and experiences and leave a strong impression within just a few seconds. 

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Guidelines for Instagram stories image ads

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Guidelines for Instagram stories video ads

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Takeaway 

Instagram ads have transformed the way businesses reach out to their target audience. Instagram image ads, video ads, carousel ads, and story ads have become the go-to ad formats for brands to engage with their audience in creative and exciting ways. Through eye-catching visuals, immersive videos, or interactive experiences, Instagram ads bring products, stories, and inspiration to our screens. But what if you want to know whether your brand will cut across to your audience and give you the highest ROAS, it's time to put Artwork Flow's creative intelligence to use. It's time to test your ad creatives even before it goes live and get the highest returns. Make creatives that convert with Artwork Flow; start your free trial today!