As much as 80% of marketing content remains unused by sales teams, mainly due to difficulty in locating them. Furthermore, half of marketers create assets that go unused because they are not easily discoverable or known to exist.

This leads to additional costs as companies have to recreate assets, losing time and productivity. Ultimately, it hurts your bottom line and causes frustration among your creative teams and other employees. 

That’s why it’s important to invest in a brand asset management tool. In this article, we’ll explain what a brand asset management tool is, what features you should look for, and the top 10 brand asset management tools of 2024. 

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What is a brand asset management tool?

A brand asset management software is a platform that provides a central location for storing and managing all the important assets that make up a brand, such as logos, images, videos, and documents. 

It ensures that everyone in an organization has access to the most up-to-date and approved versions of these assets, helping to maintain consistency and integrity across all brand touchpoints.

In addition, a brand asset management tool allows for easy search, retrieval, and sharing of assets, reducing the time and effort required to locate and distribute creatives. It also provides control over the usage and distribution of brand consistent assets through brand guidelines, brand compliance, and more.

Overall, a brand asset management tool helps organizations to effectively manage their brand assets, improve efficiency, maintain consistency, and protect the integrity of their brand.

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Benefits of a brand asset management software

Brands, agencies, marketing, and creative teams rely on brand asset management tools as they offer the following benefits:

• Improved brand consistency: A brand asset management platform helps to ensure that all branding materials are consistent and up-to-date, and ensures brand integrity across all channels.

• Increased productivity and efficiency: With a centralized platform, teams can quickly and easily find and use the assets they need, reducing time spent searching for files and allowing more time for creative work.

• Enhanced collaboration: A brand asset management tool allows teams to work together and share files, reducing the need for manual processes like emailing files back and forth.

• Cost savings: A brand asset management platform efficiently manages and reuses existing assets, and this can help reduce the need for new content creation, leading to cost savings.

• Better security and control: A brand asset management tool provides security and control over brand assets, ensuring that only authorized users have access to them and that they are used correctly, protecting the brand from misuse and infringement.

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What features should you look for in a brand asset management platform?

One of the main functions of a brand asset management tool is to help teams locate and share the right brand assets easily. So, if you’re considering investing in one, ensure that it has the following features:

• User-friendly interface: A platform with an intuitive and easy-to-use interface can help users quickly find and access the assets they need, saving time and increasing productivity.
• Robust search and filtering capabilities: The ability to search and filter assets by keywords, tags, metadata, and other parameters can help users quickly find the exact asset they need, reducing the time spent searching for assets.
• Customizable permissions: A platform with customizable permissions allows organizations to control who can access, edit, and download assets, ensuring the security and integrity of their brand.
• Automatic tagging and organization: The ability to automatically tag and organize assets based on metadata or other parameters can save time and ensure consistency across the brand.
• Version control: A BAM tool with a version control feature enables you to keep track of all changes made to a particular asset, including who made the changes and when they were made. It also allows users to access previous versions of an asset, making it easy to revert to an earlier version if needed.

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Editor’s picks: Best BAM tool list for 2024

To help you choose the Best Brand Asset management software solutions, we have compiled a list of the best BAM software of 2024, starting with Artwork Flow.

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1. Artwork Flow

Artwork Flow is a cloud-based AI-powered BAM software that small businesses and enterprises alike can use. 

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Its brand asset management capabilities help businesses organize, store, and distribute their brand assets and collateral easily. Its best features include:

• Error-free and on-brand creatives: You can proofread your assets with our smart proofing tools and ensure that all of them stay compliant with your brand guidelines. 
• Asset sharing: With Artwork Flow, you can easily share files of any size with the team and external vendors and eliminate the need for endless emails and Slack messages to modify and obtain approval for your creative work. 
• Search options: Teams can use keywords or filters to search for assets so no time and resources are lost trying to recreate assets. 
• Version control: With this feature, teams can find the most recent versions of creatives. So, they don’t have to spend valuable time searching for the correct and up-to-date assets. 
• Creative scaling: Artwork Flow’s creative scaling feature allows you to create different variations of your creative for different channels and regions. 
• Creative intelligence: Get insights on what makes your creatives tick and get suggestions on the elements you should add to your creative to make it perform better.  

‍Pricing:

Starts at $39/month

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2. GoVisually

GoVisually is a digital asset management tool designed for creatives and agencies. It provides a platform for managing, reviewing, and approving designs, enabling collaboration between team members and clients.

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Its best features include:

• Real-time collaboration capabilities: Team members can collaborate easily with collaboration features such as the ability to work on designs in real-time, leave comments and annotations, and communicate via in-app messaging.

• Easy organization and search functionality: Organizations can store all their assets in one place and find them easily as needed with search and filtering tools. 

• Version control: Users can easily revert to previous design versions thanks to GoVisually’s version control feature.

Pricing:

• Solo (Annual): $20/month
• Solo (Individual): $25/month
• Team (Annual): $10/month
• Team (Monthly): $12/month

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3. Brandfolder

Brandfolder is a brand asset management tool that helps marketers manage and distribute all their digital assets to stakeholders and understand how they’re performing.

Some of its best features:

• Robust search functionality: Users can search for assets by keywords, tags, or other metadata and find what they need quickly.

• Analytics and reporting: Creative teams can track how others are using their brand assets, who is accessing them, and more. 

• Integration with other tools: Teams can easily incorporate existing workflows into Brandfolder as it’s easy to integrate with other tools like Adobe Creative Suite, Slack, and Trello. 

• Branding features: Organizations can create a personalized experience for clients and stakeholders with Brandfolder’s custom branding features.

‍Pricing:

Brandfolder provides a quote upon request.

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4. Bynder

Bynder's Brand Asset Management system allows agencies, marketers, creative teams, and businesses in different verticals to centralize all brand assets and maximize their brand value while maintaining brand consistency.

Some of Bynder’s best BAM features include:

• Filters and search tools: Teams can quickly organize and locate the digital assets they need with ease.
• Access control: Creative teams can give access to only relevant assets and reduce the risk of unauthorized content being published with the access control feature. 
• Share assets easily: Users can share content directly from your DAM system, both internally and externally, and control asset usage after sharing by setting expiration dates and tracking sharing history. This way they can rest assured that their assets are safe. 

‍Pricing:

Bynder provides a quote upon request.

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5. Ziflow

Ziflow is a creative collaboration and digital asset management software that helps agencies and brands store assets easily and collaborate with ease.

Some of Ziflow’s best features include:

• Major and minor versions: Teams can ensure that the right version is always shared and prevent issues such as presenting incomplete work to clients and violating brand compliance regulations.
• Pixel-level version comparison: Reviewers can easily identify even the smallest differences between versions, allowing them to save valuable time and energy that would otherwise be spent searching for creative changes.
• Centralized feedback: Teams can end the frustration of searching for notes or comments in multiple locations by consolidating all feedback in one place.

‍Pricing:

• Personal: Free
• Business: $40/month
• Enterprise: Custom pricing

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6. Canto

Canto is a brand management software that allows users to collect and organize all of their brand assets in a centralized content library. 

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In addition, it also enables users to configure the platform with unlimited custom fields and unique branding so users can easily curate and manage their assets in a way that is tailored to their specific needs. Some of its best features include: 

• Search tools: Teams can locate the appropriate file at the right time with the help of AI-driven search tools, intelligent filters, and facial recognition technology.
• Link sharing features: Users can share all their digital assets with team members and external partners with customizable content portals and links. 
• Asset access control and usage: Organizations can easily safeguard their brand identity with the implementation of user permissions, watermarks, and version control features to ensure that only authorized digital assets are released to the market.

‍Pricing:

Canto provides a quote upon request.

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7. IntelligenceBank

IntelligenceBank is one of the best software for managing assets. It makes it easy for brands to store, tag, search, and share all their assets in one location.

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The platform also provides full visibility and control over how these brand assets are used, making it easier for them to manage their content effectively. Here are its best features:

• Automated tagging: Teams can easily organize and manage assets as IntelligenceBank adds automatic tags to images, videos, and audio files by utilizing AI technology. 
• Search tools: Users can easily search and locate desired content using personalized filters and metadata fields.
• Asset distribution tool: Creative teams can easily share digital assets in various sizes and resolutions with internal or external partners through various channels such as email, social media, or public portals via CDN links with just a single click. 

‍Pricing:

Starts at $5250/year

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8. Dash

Dash is one of the best BAM tools that enables users to easily find, search, and organize their files in one central location. 

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With Dash's AI-powered tagging system, users can automatically add keywords and metadata to their assets, making it easy to locate them using simple search queries. 

Additionally, Dash provides users with the ability to create their own custom fields, which can be used to further categorize and organize their assets. Here are some of the tool’s best features:

• Attribute rules: Teams can customize how they organize and search for brand assets by creating attributes, tags, and filters tailored to fit your team's specific needs. For example, if your team frequently searches for assets based on the product they feature in, you can create a custom field for product names and tag your assets accordingly.
• Personal collections: Team members can organize images and videos into personal collections for upcoming campaigns or confidential projects. 
• Folders: Creative teams can collect different types of assets in one place so they can access everything they need for their project.

‍Pricing:

Starts at $59/month

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9. Imagekit.io

Imagekit.io is a brand asset management for smaller teams that allows brands to gather diverse types of digital assets in a unified location and simplifies the process of obtaining all the necessary resources for their project.

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Some of its best features include:

• Folders: Creative teams can easily create new folders and add, copy, move, or rename files in them to keep everything neatly organized. 
• Custom metadata: Use custom metadata fields and file tagging to create a use case-specific asset organization method that goes beyond file and folder names.
• Filters: Teams can locate the appropriate assets easily to execute their campaigns by merging names, tags, embedded & custom metadata, and other filters.

‍Pricing:

$49/month

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10. Stockpress

Stockpress is a brand asset management platform that enables creative, marketing, content, brand, and product teams to access and share brand assets easily by blending the folder structure of traditional file management with digital asset management tools such as file tagging.

Here are some of its best features: 

• Tagging: Creative teams can easily organize and find their digital assets with bulk tagging, AI tagging, and custom tags to all file types during upload.
• Collections: Users can visually organize files in a hierarchical folder structure, making it easier to quickly locate and access specific files. 
• Search and filters: Users can search for keywords, tags, descriptions, and other file metadata to quickly locate the files they need. Additionally, dynamic filters allow teams to filter files by tags and other file metadata, such as file orientation, file extension, and file type. 

Pricing:

• Free
• Start: $89/month
• Grow: $225/month
• Establish: $425/month

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BAM tools list for marketing teams

11. Publitio 

Publitio is a cloud-based brand management system that offers domain-level protection, HLS video encryption, detailed analytics, amazing support, and pay-as-you-go usage.

Features:

• Domain-level protection for added security.
• HLS video encryption to make streaming videos more secure.
• Detailed analytics to track customer preferences.
• Excellent support from knowledgeable team members.
• Pay-as-you-go usage to scale up storage or bandwidth based on need. 

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12. Aprimo

Aprimo helps marketing teams manage brand assets efficiently by providing a centralized location for storing and organizing assets, enabling collaboration and review workflows, and providing data and analytics to help optimize marketing efforts.

Features:

• Advanced search capabilities.
• Custom metadata tags for efficient asset discovery.
• Asset preview to avoid miscommunication or confusion.
• Approval workflows to ensure all assets are reviewed and approved before publishing.
• Version control to avoid using outdated or unauthorized materials.
• Collaboration tools such as annotations, comments, and task management for efficient teamwork.

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13. Widen Collective

Widen Collective is a  marketing asset management software that offers various features to help marketing teams manage their brand assets seamlessly. 

Features:

• Organize content in one DAM system.
• Supports all formats, including large previews for logos, documents, videos, work-in-progress files, 360° spin photography, and more.
• Get self-serve access for teams, regardless of region or time zone.
• Share permissioned access to the DAM system, curated selections via portals, or individual assets.
• Keep track of asset versions and update once to automatically publish across all share and embed links.
• Transform and reuse content without design tools. Convert images, videos, and audio files to other formats on the fly.
• Set up no-code, rule-based automation using metadata to notify users when new content is available.
• Use AI-powered auto tagging to apply metadata and monitor content effectiveness with the site- and asset-level analytics for informed decision-making.
• Review change history for audits.

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14. Frontify 

Frontify is a Digital Asset Management platform that simplifies daily life with dedicated asset libraries, allowing you to upload, store, organize, find, and share any type of asset. It provides a centralized system for every digital asset, where anyone can find exactly what they’re looking for in a simple, clear, and efficient way. 

‍Features:

• Dedicated asset libraries for organizing and sharing any type of asset.
• Approval processes and governance for more clarity and control.
• Asset rights management to get alerts when rights expire.
• Collaborative workflows for automated feedback and approval cycles.
• Content personalization for different teams or markets to see certain assets only.
• Embedded assets to control your assets across the web and share secure links.
• Metadata management for finding assets faster through powerful searches and filters.
• User-friendly interface for editors to easily manage assets.
• Self-service options for tweaking, cropping, and exporting assets.
• Multi-channel publishing to integrate asset libraries directly into your CMS.
• Desktop and mobile apps for quick access to your assets.
• Analytics for understanding brand impact across distribution channels.

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15. MediaValet

MediaValet is a BAM for marketing teams that allows companies to organize, search, distribute, integrate, archive, secure, scale, and analyze their digital assets with ease. 

Features:

• Organize assets in a well-organized library accessible from anywhere.
• Find assets easily with categories, keywords, metadata, and AI-generated auto tags.
• Distribute assets seamlessly regardless of size.
• Integrate workflows with out-of-the-box integrations and an easy-to-use API.
• Archive historic assets and campaigns securely.
• Protect assets with enterprise-level compliance and security.
• Scale DAM to new departments and use cases with unlimited users, user groups, and training.
• Access unlimited, 24/7 technical support.
• View performance and activity insights with powerful analytics.

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16. Image Relay 

Image Relay is a platform that helps businesses manage and distribute their digital and brand assets and product information.

‍Features:

• Organizing digital assets and product information in a single platform.
• Easy sharing of assets with customizable permissions.
• Seamless integration with eCommerce and retail partners.
• Creating catalogs and collections from assets in the library.
• Secure storage of assets with SOC 2 certification.
• Integrations with external platforms like Adobe and Canva.
• Marketing templates for customized distribution of assets.

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17. FotoWare

FotoWare is a brand management solution that helps companies manage their brand assets to ensure consistency and communicate company values.

‍Features:

• All-files compatibility
• Organized brand assets
• Simple and efficient workflows
• Organize brand collections using metadata
• Work seamlessly using plugins
• GDPR compliance for media
• Easy file sharing

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18. Xara Cloud

Xara Cloud is a brand management platform that enables marketing teams to easily manage and unify their brand assets in one place. It provides automatic branding, branded templates, permission management, lockable templates, multiple brand kits, and digital asset management for better access and control.

‍Features:

• Branded templates
• Automatic branding
• Permission management
• Digital asset management
• Lockable templates
• Multiple brand kits

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19. Marvia

Marvia is a Brand Asset Management (BAM) platform that helps teams to organize, share, and protect their digital assets.

‍Features:

• Collect and share assets.
• Smart search.
• Asset performance.
• Upload files without logging in.
• Manage who can see, share, edit, or download specific file formats by assigning permissions to groups of digital assets.
• Share the responsibility of maintenance by sharing user rights and delegating tasks to multiple administrators.

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20. Wiredrive

Wiredrive is a media management and collaboration tool that enables users to organize, collaborate, and present their media assets from creation to distribution.

‍Features:

• Robust search and filtering
• Easy review and approval process
• Custom, branded presentations
• Shared workspaces for projects and teams
• Control access and user permissions
• Global content delivery network
• Secure sharing and collaboration
• Customizable design themes
• Instant tracking and notifications
• Password protection and expiration dates for added security

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21. Sparkfive

Sparkfive is a DAM software designed for marketing teams to easily organize, find, and share their creative assets in the cloud while protecting their brand and improving productivity.

‍Features:

• Efficient asset organization in a single source of truth.
• Increased productivity with fast search and filtering.
• Easier distribution with seamless file sharing and tracking.
• Tagging and custom fields to organize creative assets.
• Branded portals for sharing assets with external partners.
• Permission controls to restrict user access.
• Advanced security protocols to protect brand assets.

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22. Papirfly

Papirfly is a BAM platform that helps businesses centralize, manage, and share their marketing collateral across all touchpoints.

‍Features:

• Assigned access with person-specific admin levels for key responsibilities.
• Efficient structuring with search tags and categories.
• Integration with the existing suite of tools including full PIM and ERP integration.
• Customizable templates for pre-approved studio-quality asset creation by in-house teams.
• Streamlined processes for overseeing and aligning the organization.
• User-level analysis for insightful reports and identifying trends and market needs.
• Full visibility of asset creation and volume to guide future output.

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23. Daminion

Daminion is an on-premise digital asset management solution that helps marketing teams and business development specialists store, manage, and distribute brand and marketing media files.

‍Features:

• Metadata management to ensure brand consistency.
• Video integration with top editing applications.
• Unified directory system to quickly find files.
• Moderated access to work with different teams.
• Cloud-based or on-premises options for remote work.
• Face recognition feature to exclude certain individuals from photos.

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24. Brandworkz

Brandworkz offers a Brand Asset Management (BAM) system that helps users manage their images, videos, documents, templates, and digital artwork files more effectively. Their system is designed to be tightly integrated with all their other modules and many third-party MarTech apps, creating a unified brand and marketing management flow.

‍Features:

• World-class file support for a wide range of file types, including large videos and newer file types.
• Great search experience with advanced tagging capabilities, rich configurability, and intuitive bulk tagging.
• Smart AI Keywords for generating more precise and meaningful keywords.
• Unified Search that covers the DAM module, workflows, brand guidelines, templates, and user-generated artwork.
• Logo Finder tool for easy access to the suitable logo in the correct format every time, even for multi-brand and co-branded scenarios.
• Safe and secure storage with ISO 27001 security certification, regular external audit, and near-real time backup/replication of files.
• Content Management with simple drag-and-drop upload, accurate visual previews, support for files up to 30GB, and easy-to-manage custom folder structure.
• Configurable image and video transformation wizards enabling users to get them in the format, resolution, or crop they need.
• Support for multiple languages in both the UI and tagging.
• Automatic import of high-quality keywords and metadata from purchased Getty and iStock images and videos through stock library connectors.
• Reporting on assets missing mandatory tags, popular search terms with no results, and more.

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25. QBank

QBank is a cloud-based Digital Asset Management (DAM) platform that provides businesses with a centralized hub to access, manage and distribute all digital assets.

‍Features:

• Adaptable and flexible metadata structure to optimize searchability and content use.
• Open API for integrating with other business-critical tools.
• Smart AI for automating workflows and creating powerful asset machinery.
• Collaborate with mood boards to streamline the creative process.
• In-depth statistics for tracking asset usage and performance
• Share assets easily with media portals.
• Accelerate workflows with automated processes.
• Content hub for easy access to all digital assets.

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Best BAM tools for creative teams

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26. Rocketium

With Rocketium, creative teams can store and manage all their brand assets in a centralized location, ensuring that they are easily accessible and shareable with other team members. The platform also offers a customizable brand portal, allowing teams to create and share brand guidelines, style guides, and other important brand assets with stakeholders.

‍Features:

• Automation capabilities using AI and machine learning
• Time-saving and improved efficiency
• Maintaining brand consistency across all channels
• Version control
• Collaborative editing
• Workflow management
• Analytics and reporting tools for tracking performance
• Data-driven decision making
• Optimization of marketing efforts
• Increased productivity

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27. PhotoShelter

PhotoShelter is a brand asset management platform that helps creative teams manage brand assets efficiently. 

With PhotoShelter, teams can store, organize, access, and share visual content easily, whether they are working in the office, remotely, or on the go. 

‍Features:

• Centralized storage of assets.
• High-speed upload and flexible file storage options.
• Lightning-fast network.
• AI tagging for efficient organization.
• Effortless sharing with branding customization options.
• Advanced permissions and SSO integration.
• Workspaces for real-time project management.
• Collaboration features such as group, share, comment, and approve assets.
• Workflow management for faster content creation.
• Analytics and reporting tools to track performance and optimize marketing efforts.

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28. Cloudinary

Cloudinary is a digital asset management solution that helps teams create, manage, and deliver content to multiple touchpoints in a streamlined and efficient manner.

‍Features: 

• Intelligent automation and scalability
• Full-team collaboration and faster innovation
• AI-powered compression and scaling workflows
• Seamless integration with existing applications
• Next-level search with AI-generated tags and metadata
• Real-time creation of asset variations
• Secure collections for collaboration and publishing
• Video asset management and powerful APIs
• Global scale and built-in media expertise

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29. Imagen 

Imagen is a cloud-native brand asset management platform that helps creative teams manage, enrich and distribute large-scale, mission-critical video files.

‍Features:

• Easy content upload.
• Centralized content storage with granular permission settings.
• Powerful intuitive search for fast content discovery.
• Automated delivery workflows and Accelerated File Delivery (AFD) for fast distribution of video assets.
• Business Intelligence to manage media more effectively, improve user experience, and inform content production based on detailed data and insights.

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30. Lytho

Lytho is a brand asset management platform (BAM) platform that enables creative teams to conveniently store, share, and protect their assets in a manner that aligns with their brand. The platform minimizes search difficulties, allowing teams to locate files quickly and concentrate on more creative work.

‍Features:

• Smart tags
• Collections and menus
• Permissions and restrictions
• Versions and variants
• Inbound and outbound links for file sharing

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31. Amplience

Amplience is a brand asset management platform optimized for media content management. It provides a single source of truth for all assets and enables automation through API-first and powerful scripting workflows. 

‍Features:

• Optimized for media content management.
• Store, organize, and retrieve all assets.
• Full suite of enrichment tools.
• Powerful scripting engine.
• Studio-through-site workflows.
• Flexible metadata model with inbuilt image recognition.
• Asset preparation and post-production tools for dynamic media.
• Granular cache-control and batch publishing capabilities.

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Best brand asset management tools for brands/agencies

32. Pics.io

Pics.io is a digital brand asset management tool that helps brands and agencies maintain consistent brand representation and streamline team workflows. 

Features:

• World-class file support for a wide range of file types used by marketers and designers.
• Advanced tagging capabilities for improved search efficiency.
• Change history tracking and easy version control for brand assets.
• Sharing and distributing brand assets across partner networks.
• User permission controls to prevent asset misuse.
• Integration with popular software solutions like Slack and Adobe Suite.
• Cost-effective and reliable subscription pricing.
• 24/5 customer support and intuitive, easy-to-use interface.

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34. Asset Bank

Asset Bank is a BAM system that centralizes, customizes, manages, protects, searches, shares and integrates digital files of all types.

Features:

• Centralize all digital file types.
• Bulk upload and duplicate detection.
• External upload for partners without login.
• Powerful integrations with other systems.
• Customizable branding and metadata.
• Flexible permissions and approval workflows.
• Embargo and expiry dates for assets.
• Consent forms and rights management.
• Reporting and audit trails.
• AI auto-tagging and search filters.
• Auto-complete search suggestions and saved searches.
• Conversion and sharing of files externally.
• Custom galleries for external partners.
• Single sign on (SSO) and REST API for external applications.

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35. Extensis

Extensis provides a cloud-based digital asset management solution called Connect Assets that enables creative teams of all sizes to manage, store, and share their digital assets from a single source of truth.

Features:

• All your assets in one place.
• Smart keywords for faster and easier search.
• Single source of truth to avoid chaos.
• True edit for streamlined download/upload cycle of editing.

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36. Salsify 

Salsify provides a unified BAM platform that centralizes all product information into one source of truth, no matter where it lives. 

Features:

• Ingest content seamlessly via spreadsheets or from other product information databases.
• Consolidate all the content you need, such as logistics data, channel-specific variants, below-the-fold content, images, videos, rich media, direct-to-consumer (DTC) content, inventory, pricing, and more.
• Centrally maintain multiple sources of truth.
• Flexible data governance.
• Unify your teams around a central source of truth that provides cross-functional transparency, accessibility, and context.
• Combine automated business processes to create a central system of work and catalyze a more unified product experience management strategy.

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37. Catsy

Catsy is an E-commerce Digital Asset Management platform that helps brands win by centralizing and managing their digital assets while allowing them to easily share globally. 

Features:

• Quick and easy searching of digital assets.
• Custom exports for e-commerce channels, saving time and enabling prompt product listing.
• Self-serve portal empowering end-users and reducing workload.
• Brand-approved content publishing for promoting confidence in product content and expanding to more channels.

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38. Creative Force

Creative Force is a BAM solution specifically built for bigger brands. 

Features:

• Automated file handling to eliminate time-wasting manual tasks.
• Extensive integrations and collaboration tools for better team focus and creativity.
• Collaborative production flow for faster studio lead time.
• Intuitive UI merges seamlessly with existing software like Capture One and Photoshop.
• Scalability to handle production at any scale.
• Actionable reporting for data-driven decision-making to improve studio operations.

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39. Tweak

Tweak is a brand management platform that offers asset management tools to simplify workflows and maximize business growth.

Features:

• One source of truth for all brand assets.
• Access management for users and assets.
• Digital and print templates for brand campaigns.
• Integration of design, data, and assets in one platform.

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Best brand asset management tools for enterprises

40. Screendragon

Screendragon is an Enterprise Asset Management Software that enables companies to centralize, organize and manage their brand assets, guidelines, and compliance workflows.

Features:

• Brand identity and guidelines management.
• Brand asset libraries with taxonomy and search capabilities.
• Brand compliance workflows with approval routing.
• Self-service brand templates for content creation.
• Access and content permissions with granular control and SSO.
• Mobile accessibility.
• Integration with 1000's of apps including Office365, Google Drive, SAP, and MS Dynamics.

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41. Filecamp

Filecamp is a cloud-based brand asset management platform that allows businesses to easily save, manage, and share their digital assets.

Features:

• Scalability
• Download options for images
• Powerful search capabilities
• Easy sharing and collaboration
• Custom branding options
• Familiar file and folder structure

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42. Pica9

Pica9 is a brand asset management solution that enables businesses to easily deploy brand assets across their marketing network, providing easy access for external partners and creating a user-friendly experience for local users. 

Features:

• Fine-tune the experience for local affiliates.
• Deliver assets to the right places.
• Mix assets and templates in campaigns.
• Create easy access for external partners.
• Organize brand assets for easy findability and use by local marketers.

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43. CELUM

CELUM is a Digital Asset Management solution that allows businesses to store and manage their marketing and product assets in one place, giving files meaning with metadata and putting content in front of their audience. 

Features:

• Customizable metadata taxonomy and automatic tagging with AI.
• Intuitive and powerful search widgets.
• Flexible node structures and asset collections.
• Ingestion of massive amounts of files with one click.
• Linking and relating content with usage data from connected systems.
• Granular access rights management.
• AI-powered features such as finding similar assets and detecting duplicates.
• Integration with Adobe CC and Microsoft Office 365 apps.
• Branding and white-labeling options for content portals.
• License rights management and content distribution across channels.
• Microsoft Azure-powered content delivery network for faster content delivery.

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44. Paperflite

Paperflite is a content management and analytics tool that helps businesses curate, personalize, distribute, and track their marketing and sales content.

Features:

• Content curation and discovery
• Personalized storyboards
• Secure content distribution
• User engagement analytics
• Integration with other tools in the market

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45. Woodwing Assets

Woodwing Assets is an advanced digital asset management (DAM) solution that centralizes, streamlines, and optimizes digital content management across teams.

Features:

• Customizable integrations
• Scalability
• Expert support
• Metadata tagging
• AI recognition
• Faster content production
• Automation of workflows
• Collaboration tools
• Tight cybersecurity measures

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46. Censhare

Censhare is a BAM platform that allows businesses to maintain brand consistency across all channels, regions, and markets. Its features include effortless brand updates, complete brand consistency, streamlined collaboration, fast approvals, and flexible distribution.

Features:

• Effortless brand updates
• Streamlined collaboration
• Fast approvals
• Flexible distribution

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47. Global Edit 

GlobalEdit is a digital asset management platform that offers enterprise-level solutions to help creative teams collaborate, organize, and manage their digital assets securely. 

Features:

• Complete customization to organize for creativity and efficiency.
• Unmatched security to ensure compliance, resiliency, and governance.
• Curated collections for faster, organized views of projects.
• Continuous enhancement for modern application development and fast feature improvements processes.
• Smart organization with robust search capabilities and continued data enrichment from metadata.
• Digital experience to migrate content, design simplified workflows, and gain business efficiencies.
• User authentication with biometric scans and two-factor encryption options.
• Organization policies for customized policy management.
• Rights management to manage access to assets.
• Scale to improve creative and marketing productivity with customized workflows.
• Efficiency to accelerate content to market more quickly.
• Centralization to manage all digital assets in one platform.

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48. Air

Air is a platform that automates Creative Ops, helping businesses organize, find, and collaborate on visual assets.

Features:

• Customizable roles and permissions.
• Dynamic feedback with point-based comments and timestamps.
• Intuitive search with auto tags.
• Kanban view for easy organization.
• Version control for any asset versions.
• 2 TB of storage to start with and the ability to add more as you grow.
• SOC 2 compliance, usage reports, and data backups.
• Enterprise-grade security with SSO via Google, Apple, and Okta.

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49. ResourceSpace

ResourceSpace is an open-source digital asset management software that provides a central hub for teams to manage and share assets, with advanced privacy settings, search workflow, and version control.

‍Features:

• 10GB storage, no time limit.
• Restyle in-app for complete customization.
• Easily share assets from one central hub.
• Protect and secure files with advanced privacy settings.
• Automatic file previews and conversion for hundreds of file formats.
• Workflow and version control.
• Built on open-source utilities and software for completely flexible functionality.
• Advanced tagging and categorization for metadata.
• Easily integrates with a wide range of existing systems.
• Preview and convert thousands of file formats.

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50. Pickit

Pickit is an Enterprise DAM platform that helps businesses centralize and manage their scattered digital assets.

Features:

• Centralize scattered assets in a secure, central location.
• Manage, organize, and optimize content with Pickit Insights.
• Distribute approved content in a click with Pickit DAM Platform Integrations.
• Store and sort marketing assets like logos, photos, icons, audio, and video files.
• Distribute the latest docs and templates with Pickit Document Management.
• Boost brand consistency with quick guides and style guides.
• Store licenses to stay legal and compliant with Pickit License Management.
• Understand usage with actionable analytics from Pickit Insights.
• Promote content with featured collections and contextual boards.
• Send files fast and securely with Pickit Transfer.
• Scale with ease with multi-brand architecture and Pickit Family.
• Simplify collaboration with external sharing and single sign-on.
• Stay in control with user permissions and advanced roles and groups.
• Access millions of licensed assets from the built-in Pickit Stock library.
• Explore industry-leading integrations and build custom solutions with Pickit API.

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Wrapping up

Brand asset management platforms have become an essential tool for businesses looking to streamline their branding efforts and manage their brand assets efficiently. They offer a range of benefits, including improved brand consistency, increased productivity, and reduced costs.

In 2024, several brand asset management platforms stand out for these features and capabilities. 

Among these platforms, Artwork Flow stands out as a powerful and user-friendly solution for businesses of all sizes. With its intuitive interface, automation capabilities, and AI-driven asset library, Artwork Flow is the go-to choice for agencies, startups, SMBs, and creative teams looking to take control of their brand assets.

Want to learn more about how Artwork Flow can help you manage your brand assets more effectively, sign up for a free trial or demo.

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