It’s 2023 and the food and beverage industry is approaching the market with a fresh perspective. With their customers becoming more health and brand conscious, the manufacturers must keep up with their new tastes and preferences. This means they have to move past traditional methods and adapt to the new changes with more creative ideas and new additions to the team. 

In this blog post, we will discuss the best creative workflow management tools for the food and beverage industry. We will also look at the features and benefits of each tool, as well as how they can help you streamline your team’s creative workflow.

Why is a creative workflow management tool needed for the food and beverage industry?

Creative workflow management is essential for food and beverage companies to manage their complex operations, optimize their processes, and ensure the quality of their products. It can help improve the efficiency of their workflow, reduce costs, and increase customer satisfaction. The tool can also help streamline communication between different departments and personnel, ensuring that everyone is on the same page and working towards the same goals. Additionally, the tool can help improve inventory management, provide analytics and reporting, and automate certain processes.

Top picks for creative workflow management tools

There are various options for creative workflow management tools if you’re looking for one. That’s why we’ve listed the top 5 here that you can look into.

1. Artwork Flow

Artwork Flow is a highly recommended brand asset management and versatile creative workflow management tool that offers flexibility to users with its intuitive interface, ensuring Brand Compliance.

Top features

1. Intuitive project management workflow
2. Centralized digital asset library
3. AI proofing tools
4. AI-driven smart tags
5. Brand and regulatory compliance
6. Advanced and AI-driven search filters

Limitations

1. This software doesn’t provide a free version of the product.

Customer review

Artwork Flow is rated an average of 4.5 out of 5.

Uses in the food and beverages industry

If you want quality in your work, Artwork Flow is the one-stop destination for all your creative needs. Your food and beverage company can benefit from its cross-media marketing features and also create multiple complex workflows depending on the type of product and packaging and the corresponding review process.

 2. Wrike

Wrike is a workflow management solution that helps teams to manage resources on one platform which speeds up the review and approval process. 

Top features

1. Interactive Gantt charts and Kanban boards
2. Marketing budgets and campaign performance tracking 
3. AI-powered proofing
4. Synchronize email and calendar
5. Customizable dashboard

Limitations

1. Task management comes with less flexibility.
2. Customization is a hindrance.

Customer review

The average rating of Wrike is 4.3 out of 5.

Uses in the food and beverages industry

Wrike is suitable for you if your firm is looking to connect employees across the globe, cross-collaborate, proof, and approve creative workflows quickly for a timely launch and better visibility of the brand. 

3. Air Inc.

It is a creative collaboration software tool that helps your team overcome creative blocks. It also helps in collaborating smoothly with external stakeholders.

Top features

1. Dynamic feedback
2. Version management
3. Assets right management
4. Smart search functionality
5. Third-party apps integration

Limitations

1. The tool’s free version offers limited features. 

Customer review

Air Inc. is rated 4.6 out of 5 on average.

Uses in the food and beverages industry

Air Inc. is perfect when you want to work with clients on your food and beverage related visual assets. You can set permissions on a public board to allow guests to change any custom field and get approvals from them easily.

4. GoVisually

GoVisually is a creative project management software that makes your creative process more efficient and reviews and edits documents in real time. 

Top features

1. User-friendly interface
2. Video reviews
3. Creative asset management
4. Enables private comments
5. Available on the web and for iOS

Limitations

1. Delay in receiving notifications such as comments or replies on creatives. 

Customer review

GoVisually is rated 4.4 out of an average of 5.

Uses in the food and beverages industry

As the name suggests, GoVisually helps you to go with the flow on your creatives by connecting your team and external stakeholders. The flexible nature makes it easier for both parties to use the tool resulting in refined output.

5. Filestage

Filestage is a creative collaborative and online proofing platform that helps teams tackle chaotic approval processes, making work more satisfying and productive.

Top features

1. Automated workflow
2. Compares version
3. Automates manual tasks
4. Analyze review processes with insights
5. Managing access rights

Limitations

1. Limited number of folder templates and folders for each project.
2. Uploading extensive files can take time. 

Customer review

Filestage has an average rating of 4.6 stars out of 5.

Uses in the food and beverages industry

Filestage helps you organize your files in a centralized workspace saving your time and making it transparent across every team. To improve the creative workflow in your food and beverage company, Filestage aids with better communication, bridging the gap between different stakeholders.

Final thoughts

The creative management process can be tricky and time-consuming. That is why you should use the creative workflow management tool that’s best suited for your food and beverage company. 

With a smooth onboarding process, Artwork Flow is a powerful creative workflow management tool along with creative intelligence that helps in simplifying your online creative process. If you would like to explore what Artwork Flow offers, schedule a demo today. 

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