With the demand for high-quality digital content these days, creative teams are under more pressure than ever to keep up with the expectations of the audience. However, with so many moving parts involved in the creative process, it's challenging to keep track of everything and stay on top of trends.

That's where creative intelligence software comes in. By providing creative teams with a range of tools and insights that help them work smarter, these programs can have a transformative impact on the way creative work is produced.

In this blog post, we'll explore why your creative team currently needs a creative intelligence software.

Creative intelligence software in creative teams

According to McKinsey’s research, commercial players that invest in AI are seeing a revenue uplift of 3 to 15 percent and a sales ROI uplift of 10 to 20 percent in the organizations. Thus creative process for marketing, advertising, and design teams is largely driven by creative intelligence.

Here are the other key reasons these teams have started integrating creative intelligence software into their daily operations.

1. Optimizing creative content

Creative intelligence tools can help creative teams enhance their ad content by analyzing data, trends, and audience behavior. For example, the software can use artificial intelligence and data analytics to identify which colors, fonts, and imagery are more likely to resonate with the target audience. This can help creative teams to create content that is more likely to achieve a higher return on ad spend (ROAS).

2. Keeping up with emerging trends

One of the biggest challenges creative teams face is keeping up with the latest trends and changes in the industry. From new social media platforms to changing consumer preferences, there's always something new to stay on top of.

With creative intelligence software, however, your team can stay ahead of the curve by gaining access to real-time insights and data that help them understand what's trending and what's not. Whether it's keywords for your ad on social media or analyzing search data, these tools can help your team create content that resonates with your target audience.

3. Streamlining collaboration

Collaboration is key to any successful creative project, but it can be challenging to coordinate when team members are scattered across different locations and time zones. Creative intelligence software like Artwork Flow can help to streamline collaboration by providing a centralized platform for team members to share assets, ideas, and dynamic feedback during creative reviews.

By using a single platform, your team can reduce the risk of miscommunications, missed deadlines, and conflicting priorities ensuring that the project is moving forward smoothly and efficiently.

4. Automating tedious tasks

Creative work is often time-consuming, and many tasks can be repetitive and tedious. However, with Artwork Flow’s creative intelligence tool, you have your solution. Compared to other creative intelligent tools, the former can automate many of these tasks for your team, freeing up more time for creative thinking and experimentation.

For example, leveraging advanced features for creative automation, some software can automatically resize images or generate social media captions based on prompts, just like Artwork Flow’s creative automation solution. By automating these tasks, your team can focus on more complex and strategic work that requires more human input and creativity. 

5. Improving data-driven decision-making

Data is the key to making informed decisions in any industry, and creative work is no exception. With creative intelligence, your team can gain access to a wealth of data that can help inform everything from content strategy to design choices.

For example, some tools can analyze the performance of previous content to identify patterns and insights that can inform future content decisions. By leveraging this data, your team can make more informed decisions that are based on real-world insights, rather than guesswork or intuition.

7. Enhancing creative thinking

It isn't always possible to come up with 100% brand-new ideas to be creative.

An AI-powered creative intelligence tool can help to enhance your team's creative thinking and problem-solving abilities. By providing access to new tools and techniques, these solutions can help your team think outside the box and come up with innovative solutions to complex challenges. 

Some platforms use artificial intelligence to generate ideas based on keywords or other inputs. By exploring these ideas, your team can spark new thinking and come up with fresh approaches to creative challenges.

8. Analyze and compare competitors’ creative. 

Creative AI software can help creative teams to analyze and compare their competitors' creative content, such as ads, social media posts, and website designs. This can provide valuable insights into what is working in the market, identify areas for improvement, and inform the development of a more impactful creative strategy.

9. Third-party app integrations

Creative intelligence solutions can integrate with other software tools and platforms, such as project management tools, content management systems, and social media platforms. This can streamline workflows, improve collaboration, and enable teams to work more efficiently. For example, a creative team may use a project management tool to assign tasks and track progress, while a content management system can be used to store and organize creative assets, and a social media platform can distribute and promote the final content.

Reasons to integrate Artwork Flow’s creative intelligence tool

Artwork Flow is a creative management platform that helps brand and advertising, design, project teams, etc to streamline their creative process. Here is why we think you should opt for Artwork Flow’s creative intelligence software.

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1. It provides an intuitive and user-friendly platform that makes the onboarding process easier for your team. The Artwork Flow team checks with you weekly to ensure you and your team are well-versed with the tool.

2. Run successful ad campaigns and drive maximum ROI with data-driven insights on your creatives. The insights include a data analysis on text sentiment, text area (%), colors, and aspect ratio and show what works and what doesn’t, helping you to improve your ads.

3. Artwork Flow’s creative AI helps you study customer behavior, enabling you to create personalized and better content for your target audience. With good content comes better engagement and improved customer loyalty.

4. The tool identifies the current trends, and the patterns gathered from millions of data points allowing you to create content that’s relevant and not intuition-backed.

5. Currently, it integrates with the Facebook Ads Manager through which you get insights into the paid ads run on your Facebook and improve elements such as colors, copy, and imagery in the ad that needs to be worked on to get more traction.

Wrapping up

Creative intelligence software is a powerful tool that can transform the way creative work is produced. By providing access to real-time insights, automating tedious tasks, streamlining collaboration, improving data-driven decision-making, and enhancing creative thinking, these programs can help your team work smarter and more efficiently.

If you're looking to improve your team's creative output and stay ahead of the curve in an increasingly digital world, take a 7-day free trial of Artwork Flow’s creative intelligence platform today. 

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