With the entry of AI and the fast-growing digital space, the way brands market themselves to their potential customers has drastically changed. Brands are on the constant lookout for new technologies, software, and strategies that keep them distinct from their competitors. With new trends and innovations, AI has already started to thin the line between dreams and reality for all brand and creative teams. 

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An innovation that has been changing the way brands manage their assets is the entry of AI-powered brand asset management software. What are brand asset management software, you ask? Well, think of an asset management software that can help you assign tasks, store assets, proof, edit, analyze your assets, and see what’s working for your brand or not. That’s exactly what a brand asset management software can do for you! In this blog, we are going to explore  3 ways in which brand asset management software is transforming the marketing landscape and how your brand can stay competitive with the best brand asset management software. Let’s get started. 

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What is an AI-powered brand asset management software? 

Managing your brand assets has become a tough task altogether! With the entry of remote creative and brand teams, the complexities have increased much more than before. Brands have to keep crunching in post after post, creating content, touching across different social media channels, and staying consistent with them all. Here is where an AI-powered brand asset management software can completely change the way you manage, leverage, and scale your brand assets. 

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An AI-powered asset management software ideally made out of AI and ML algorithms helps in automating and streamlining your brand asset management process. With a brand asset management software, brand and creative teams can efficiently organize, store, retrieve, and collect brand assets. If you have an AI-powered brand asset management software, you can go the extra edge with your creatives using smart search, auto tags, define digital asset management, and creatively analyze and scale your assets.

What are the advantages of using an AI-powered brand asset management software? 

Here are a few advantages of using an AI-powered brand asset management software: ‍

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1. Ability to automate 

What if we told you that with just two designers in your team, you can create over 80 designs every day? This is exactly the potential of a brand asset management software. With AI-BAM software you can automate all your repetitive and time-consuming tasks. You can simply duplicate assets, track rights, and analyze performance, saving a huge amount of time for brand managers. 

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2. Enhances brand consistency

Imagine a potential user of your product sees a distinct change in the colors of your logo from your social media to your website. Wouldn’t that make the user feel sketchy? An AI-powered brand asset management software can ensure that your content, creatives, and messaging remain consistent across all digital platforms that your customer can come to touch with. An AI-BAM software creates a centralized repository of all your brand assets, promotional, and marketing material. It also ensures that all your promotional content is in line with your brand guidelines. 

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3. Improves brand performance 

If you can save time and increase efficiency among your teams using a brand asset management software, what’s the next benefit that can accrue to you? Well, that's an increase in your brand’s performance. An AI-powered brand asset management software can give you data-driven insights on which of your assets have been working and what’s not. This allows brand managers to make effective decisions and optimize their brand strategy in due course of time. 

What are the ways through which AI-powered brand asset management software can revolutionize the marketing landscape? 

Some of the ways through which AI-powered brand asset management software can revolutionize the marketing landscape are listed below. 

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1. Streamlining brand asset organization 

Think of all your brand assets, and start listing them down. You have a logo, brand colors, typography, brand guidelines, content style guidelines, and so much more. All your brand assets are valuable resources for your business. These brand assets are essential for creating compelling marketing campaigns and maintaining your overall brand consistency. An AI-powered brand asset management software can manage, organize, and streamline all your digital assets in one place.

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An AI-BAM software can automatically organize and store your brand assets. It acts as a central place that allows individuals from different teams to access these assets in an effective manner. With a brand asset management software, you can tag and categorize your assets in a smart manner. It can help in increasing the overall accuracy of your workflow. One such AI-powered brand asset management software - Artwork Flow is designed for brand and creative teams to seamlessly manage their creative operations. With their smart and intuitive interface, Artwork Flow hosts a ton of features that can help you save your time, money, and resources. Start your journey to seamless creative workflows for your brand today.

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2. Enhances brand consistency 

When you think of fashion, what’s the first brand that comes to your mind? H&M or Zara, right? When you think of coffee, what do you think of? Probably, Starbucks, right? The only reason why we remember these brands is because of the strong brand image we have in our minds. This is the reason why a strong brand image is crucial for a brand’s success. It is essential for brands to create a well-established brand image that creates brand recognition, builds customer trust, and helps your brand stand out from your competitors. 

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An AI-powered brand asset management software can help in building your brand by maintaining consistency across all marketing and promotional channels. With a brand asset management software, your brand starts to create consistency across all the assets of your brand which translates into creating a cohesive brand experience for your customers. Having a unified representation of all your brand assets such as logos, colors, fonts, imagery, website, and social media is crucial for brand success. With complete consistency of your brand assets, you can instill a sense of familiarity and reliability and increase the overall brand equity. When you keep increasing the familiarity of your brand in the eyes of your customers, it can lead to an increase in brand recognition and brand loyalty. 

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AI-BAM software also plays a pivotal role in enforcing brand guidelines on all your brand assets. Brand guidelines are a set of rules and standards that govern your brand and the usage of your brand elements. For example, with a brand asset management software, you can upload your brand guidelines and if any brand asset created by your team violates them, it can be flagged immediately. With a brand asset management, you can proof your creatives in real-time, offer instant feedback, and create brand assets that are aligned with the standards of your brand. 

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3. Optimises digital asset creation

How hard is it to create a brand asset that is appealing to your customers but still stays in line with your brand guidelines? Creating multiple assets for different digital platforms can be highly time-consuming, resource-intensive, and manually draining.. With an AI-powered digital asset management software, brands can create social media posts, website banners, email templates, and other assets that can create effective marketing campaigns. 

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An AI–powered brand asset management software can revolutionize the way digital assets are created and optimized. With the help of artificial intelligence, asset management software can help you streamline and optimize the process of creating digital assets. With its inherent capabilities, brand asset management software can create a consistent brand image and maintain a cohesive outlook for your brand. 

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For example, let us assume that your social media manager uses an AI-powered brand asset management software to create social media posts for Meta (formerly known as Facebook), Instagram, LinkedIn, Reddit, and Youtube. A brand asset management software can help to automatically make creatives that suit the dimensions of each of these platforms. This completely eliminates the need for  your social media manager to make individual platform-specific images. It can save an immense amount of time and effort while ensuring that your brand’s content and messaging are consistent across all platforms. In case you run an e-commerce website,  using an AI-powered brand asset management software can create personalized advertisements for different target segments. Brand localization and personalization are the key benefits of using a brand asset management software. As an e-commerce website owner, you can simply scale your creatives to suit different target audiences and create a personal touch that resonates with your customers. 

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Takeaway 

Given the current marketing landscape, AI and marketing are almost synonymous. An AI-powered brand asset management software is definitely revolutionizing the way brands market themselves to their target audience. From streamlining your brand assets, increasing brand awareness, maintaining brand consistency, and even making data-driven decisions, brand asset management software is sure to increase the efficiency and effectiveness of your creative workflow. Start embracing AI-powered brand asset management software and stay ahead of your competition in today’s dynamic marketing landscape. Start your seven-day trial and explore what Artwork Flow can do for your brand.