In today's fast-paced market, the ability to streamline creative workflows and label management is crucial for brands looking to accelerate their go-to-market strategies and foster brand growth. 

Artwork Flow, a comprehensive creative management platform, has been instrumental in transforming the operations of three distinct brands: LesserEvil, Simply Lunch, and Jones Dairy Farm. 

Each of these brands has leveraged Artwork Flow's capabilities to enhance their creative processes, leading to more efficient go-to-market strategies and significant brand growth. This exploration delves into how each brand uniquely utilized Artwork Flow to achieve these objectives.

LesserEvil 

LesserEvil is a healthy snack brand known for using clean and sustainable ingredients. Their product line includes organic, vegan, paleo, keto, gluten, dairy, and grain-free snacks like Buddha Bowl popcorn, Grain-Free Paleo Puffs, and Salt and Apple Cider Vinegar Potato Chips.

The challenge

Previously using Asana, LesserEvil found it difficult to manage packaging design projects, track feedback, proof key line dimensions, or find the latest design file.

Also, with the increase in snacking habits during the pandemic, LesserEvil expanded its product line, including launching Lil’ Puffs for children and introducing 3-pack SKUs.

How Artwork Flow helped 

After a trial period, LesserEvil chose Artwork Flow for its comprehensive features and tools:

• Sequential workflow: The process begins with the brand manager and proceeds through a series of steps, each handled by different team members. This structured approach ensures that each aspect of the artwork is reviewed in an orderly manner.
• Use of checklists: Collaborators at each stage of the review process use checklists. These checklists detail specific elements to be reviewed, such as design placements, ingredients, and marketing claims, ensuring that nothing is overlooked.
• Online proofing tools: Artwork Flow provides online proofing tools that enable the LesserEvil team to accurately proof artwork. These tools help in ensuring that all regulatory requirements are met and that the packaging is error-free.
• Cloud library with version control: Artwork Flow’s cloud library offers a version control feature, which is essential for managing multiple versions of an artwork. Every time a designer uploads an artwork, it is automatically tagged as the latest version. This feature allows collaborators to easily filter and access any file at any time, streamlining the process of locating and working with the most current version of an artwork.

Simply Lunch

Simply Lunch, a London-based sandwich supplier, and food-to-go brand has been in business for over 30 years. They aim to stay ahead in the rapidly growing UK food-to-go market.

The challenge

The brand faced difficulties in managing their creative workflow, especially in collaborating with both internal and external stakeholders, including around 1000 customers. The reliance on emails for creative approvals was inefficient, leading to lost feedback and difficulty in tracking changes.

How Artwork Flow helped

Simply Lunch turned to Artwork Flow to streamline their creative process. Key features of Artwork Flow that benefited them include:

• Customization for specific needs: The Flexi Flows feature allowed Simply Lunch to create custom workflows tailored to the unique requirements of each project. This meant that for different types of products or packaging, they could set up distinct processes, ensuring that each project was handled in the most efficient way possible.
• Enhanced team coordination: By automating the workflow, Simply Lunch could synchronize the efforts of various departments. This coordination was crucial in a fast-paced environment where timely launch of products is key. It ensured that everyone involved, from design to marketing, worked in unison towards common deadlines.
• Real-time tracking and feedback: Automated workflows provided real-time updates on the progress of creative projects. This feature enabled immediate feedback and quick revisions, significantly reducing the time taken from concept to final approval. It also helped in identifying and resolving bottlenecks promptly.

Jones Diary Farm

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Jones Dairy Farm, a family-owned premium meat manufacturer, has been delivering high-quality products like pork sausage and Canadian bacon since 1889. 

The challenge

The process of updating and creating brand assets was cumbersome, involving numerous emails and iterations. This led to significant time loss and value, with a convoluted design and asset development process that was costly and ineffective.

How Artwork Flow helped 

Lisa Caras, their Marketing Manager, is tasked with ensuring innovative and top-notch creatives and designs. Here’s how Artwork Flow helped:

• Rapid prototyping and launch: The dramatic reduction in packaging development time enabled Jones Dairy to engage in rapid prototyping and quicker launches. This capability is crucial in an industry where first-mover advantage can be key to capturing market share.
• Adaptability to market trends: The ability to develop packaging 50% faster allowed the brand to be highly adaptable, quickly adjusting to new market trends and consumer preferences. This adaptability is essential in the fast-evolving food sector, where staying relevant to consumer demands is critical for success.
• Direct and efficient feedback loop: The comment feature within Artwork Flow created a direct line of communication among team members, bypassing the clutter and inefficiency of email chains. This direct feedback loop allowed for immediate clarifications and adjustments, significantly speeding up the revision process.

Artwork Flow's impact on Jones Diary Farm was comprehensive, enhancing not just the creative process but also the broader organizational efficiency and productivity. These improvements allowed the brand to stay agile and responsive in a competitive market, ensuring they could quickly adapt to changing consumer needs and maintain a strong, consistent brand presence.

Wrapping up 

The case studies of LesserEvil, Simply Lunch, and Jones Dairy Farm clearly demonstrate the transformative impact of Artwork Flow in streamlining creative workflows and label management. 

By adopting this innovative platform, these brands have not only accelerated their go-to-market strategies but also achieved significant growth and a stronger market presence. 

Their experiences underscore the importance of efficient creative process management in today's competitive business landscape and highlight Artwork Flow's role as a catalyst for brand success.

Book a demo with Artwork Flow today to discover how to transform your brand similarly!

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