In today's dynamic business landscape, maintaining a consistent brand identity across various channels is paramount. A brand's image, voice, and values must resonate uniformly, whether it's on a billboard, a social media post, or a company brochure.

 With a plethora of platforms and touchpoints, ensuring brand compliance can be a daunting task. However, with the right tools at one's disposal, this challenge becomes significantly more manageable. 

So, in this article we introduce readers to the 21 best brand compliance tools available in the market.

1. Artwork Flow

Artwork Flow is a dedicated brand compliance software that automates the review process, ensuring that every marketing and communication material aligns with established brand guidelines.

Highlights

• Automated review with AI: Analyze your creatives against brand guidelines and run a one-click check on your asset’s brand score, flagging potential issues or inconsistencies with unparalleled accuracy.
• AI-powered image recognition: The platform can automatically detect and categorize visual elements in assets, ensuring they align with brand imagery guidelines.
• Smart search: Using AI, the platform offers an enhanced search capability, allowing users to find assets based on context, visual elements, or metadata, ensuring faster access to compliant materials.
• Collaboration tools: Centralized tools that foster collaboration, streamlining the review and approval process.
• Brand guideline integration: A feature that allows users to upload and integrate brand guidelines, ensuring consistent checks against all marketing assets.
• Custom compliance: Create guidelines for fonts, images, texts, and more for specific creatives or projects, and compare results against them.

Pricing

Pro: $39/user/month

Enterprise: Available on request.

2. Bynder

Bynder's Brand Connect stands out as a dynamic brand management platform. It not only centralizes approved content but also offers adaptable brand guidelines and robust distribution controls.

Highlights

• Centralized approved content: A core feature that ensures every piece of brand content used is approved, ensuring brand consistency across all touchpoints.
• Adaptable brand guidelines: While many platforms offer static guidelines, Brand Connect allows for adaptability, ensuring that as the brand evolves, the guidelines can too.
• Distribution controls: A feature that ensures that brand content is not just distributed but done so in a controlled manner, maintaining brand integrity at all times.

Pricing

Available on request.

Why we chose the tool

Bynder Webdam provides a comprehensive suite of tools for brand management, including asset libraries and creative project management. Its strong focus on collaboration and ease of use makes it ideal for brand teams that require seamless workflows.

3. Media Valet

MediaValet goes beyond just brand asset management. It offers a platform that ensures every digital asset not only aligns with but also enhances brand trust and recognition.

Highlights

• Central repository: This is the heart of the platform. A unified place where all brand assets reside, ensuring that every asset used is on-brand.
• Collaborative workflows: Collaboration is key in today's digital world. This feature ensures that while multiple teams collaborate, they do so within the confines of the brand guidelines.
• Advanced metadata capabilities: Metadata is more than just information. In MediaValet, it ensures that assets are not just easily searchable but also used in the right context, promoting brand compliance.

Pricing

Available on request.

Why we chose the tool 

MediaValet specializes in branded portals, allowing brand teams to create customized, secure environments for their assets. Its robust search and categorization features make it a strong choice for those looking to maintain brand consistency across various channels.

4. Xara Cloud

Xara Cloud simplifies brand management. By automatically branding documents and unifying assets, it ensures that teams can focus on strategic work without compromising on brand compliance.

Highlights

• Automatic branding: A standout feature where every piece of content created is automatically branded, ensuring brand consistency without manual intervention.
• Controlled access: In today's digital age, access control is paramount. Xara Cloud ensures that only the right people have access to the right files, and more importantly, the right to modify them.
• Lockable templates: A feature that ensures brand consistency by controlling what parts of a template can be customized, ensuring that every piece of content aligns with the brand.

Pricing

• Cloud Pro: $12.99/month
• Cloud Pro+: $16.99/month
• Cloud Team: $25.99/month
• Cloud Team+: $29.99/month

Why we chose this tool 

Xara offers a cloud-based solution for brand management, focusing on real-time collaboration and asset sharing. Its intuitive interface and design tools make it a go-to choice for brand teams that prioritize user experience.

5. FotoWare

FotoWare offers a streamlined solution for brand asset management, ensuring every asset contributes positively to brand success.

Highlights

• GDPR for media: FotoWare uses metadata to track asset usage and publication rights, so teams can tell which brand assets can and cannot be used.
• Brand guidelines: FotoWare allows teams to create a clear collection of brand guidelines, graphics, and logos so they can use the right assets

Pricing

Available upon request

Why we chose this tool 

FotoWare offers a comprehensive solution for brand management, including features like metadata tagging and automated workflows. Its focus on scalability and integration capabilities make it suitable for brand teams in larger organizations.

6. assetSERV

assetSERV offers a holistic approach to Digital Asset Management. It's designed to manage the entire digital asset life cycle while ensuring brand compliance.

Highlights

• Brand management: A feature that allows brands to be managed remotely, uniting teams across the globe with the latest and approved versions of brand assets.
• Distributions: A robust feature that ensures diverse content is not just created but also distributed in a manner that aligns with the brand.
• Secure access: Security is at the core of assetSERV. It ensures that access to digital assets is not just secure but also role-based, ensuring brand safety.

Pricing

Available on request

Why we chose this tool 

assetSERV provides a pre-configured Digital Asset Management (DAM) platform that can be deployed on cloud, on-premise, or in a hybrid manner. Its advanced metadata capabilities and focus on brand management make it a versatile choice for brand teams.

7. Frontify 

Frontify is more than just a brand management platform. It's where every stakeholder, tool, and brand asset comes together to ensure brand consistency.

Highlights

• Unified brand management: A comprehensive toolset that covers every step of the brand journey, ensuring brand consistency at every touchpoint.
• Team collaboration: A feature that ensures both in-house and remote teams collaborate effectively while staying on-brand.
• Integration: Frontify's strength lies in its ability to integrate with various tools, ensuring brand consistency across different platforms and tools.

Pricing

Available on request.

Why we chose this tool 

Frontify offers a platform that covers every aspect of the brand journey, from management to execution. Its integration capabilities and focus on team collaboration make it a comprehensive solution for brand teams.

8. Lytho

Lytho's Brand Center Management is a comprehensive platform designed to streamline the management, sharing, and creation of brand assets. With a focus on ensuring brand guidelines are consistently applied, it provides a unified space for brand consistency and integrity.

Highlights

• Centralized brand asset management: Store all brand assets in a centralized repository, ensuring that every stakeholder has access to the most up-to-date and compliant materials.
• Guideline sharing: Facilitate the sharing of brand guidelines with both internal teams and external partners, ensuring everyone is aligned with the brand's vision.
• Template creation: Design and distribute templates for various assets, ensuring that every piece of content produced aligns with the brand's identity.

Pricing

Available on request.

Why we chose this tool 

Lytho's Brand Center Management Software is designed for flexibility and consistency, offering an easy way to provide stakeholders with up-to-date brand standards. Its focus on solving a variety of problems makes it a versatile choice for brand teams.

9. Marq

Marq offers a robust platform dedicated to maintaining visual brand consistency. It ensures that every visual representation of the brand, regardless of the medium, remains true to its core identity.

Highlights

• Visual content management: A centralized system to manage all visual content, ensuring that every visual representation is on-brand.
• Collaboration tools: Tools designed to foster collaboration among team members, ensuring that brand guidelines are consistently met.
• Feedback and approval workflow: A streamlined process to gather feedback and secure approvals, ensuring faster turnaround times without compromising on brand compliance.

Pricing

• Pro: $3/user
• Team: $12/user
• Business: Contact for quote

Why we chose this tool 

Marq aims to streamline brand consistency with a suite of tools that include template creation and brand controls. Its focus on empowering teams to create personalized, on-brand content makes it a strong choice for brand enablement.

10. Canva for Teams

Canva for Teams brings the power of Canva's design platform to teams, ensuring that every design produced is not only high-quality but also brand-compliant.

Highlights

• Brand kit: A dedicated space to house the brand’s logos, colors, fonts, and guidelines, ensuring that every design aligns with the brand's identity.
• Brand controls: Advanced controls that limit the use of non-compliant fonts, colors, and templates, ensuring brand consistency across all designs.
• Real-time collaboration: A feature that allows teams to co-design in real-time, fostering collaboration while ensuring brand consistency.

Pricing

Available on request.

Why we chose this tool 

Canva for Teams offers a range of brand management tools that focus on creative freedom while maintaining brand consistency. Its built-in approval tools and real-time collaboration features make it a convenient choice for brand teams.

11. Brandfolder

Brandfolder's brand guide is a dynamic platform that ensures a brand's narrative remains consistent, irrespective of the medium or the narrator.

Highlights

• Digital brand guidelines: An online, always up-to-date repository of brand guidelines that ensures every stakeholder has access to the latest brand standards.
• Audit-ready compliance: Advanced features that ensure every piece of content produced is compliant, with digital fingerprints for added security.
• Asset management: A robust system to manage and distribute brand assets, ensuring consistent and compliant usage.

Why we chose this tool 

Brandfolder is ideal for companies looking for a comprehensive brand management solution. It offers features like asset organization, sharing, and analytics, making it a one-stop-shop for brand compliance.

12. Brandworkz

Brandworkz provides brand managers with a suite of tools designed to drive brand consistency and alignment across all channels.
‍

Highlights

• Digital Asset Management (DAM): A centralized system that houses all brand assets, ensuring that every piece of content produced is on-brand.
• Editable brand guidelines: Integrated, editable guidelines that provide teams with a clear reference for brand objectives and standards.

Pricing

• Essentials: Free forever
• Core: $500/month
• Professional: $720/month
• Enterprise: Custom pricing

Why we chose this tool 

Brandfolder is ideal for companies looking for a comprehensive brand management solution. It offers features like asset organization, sharing, and analytics, making it a one-stop-shop for brand compliance.

13. Ziflow

Ziflow offers a comprehensive solution for marketing compliance, providing tools that ensure brand protection and consistency at every touchpoint.

Highlights

• Audit reports: Comprehensive reports that detail every action taken on a creative asset, providing transparency and accountability.
• Compliance workflows: Customizable workflows that ensure the inclusion of required decision-makers, ensuring brand compliance at every stage.
• Activity logs: Detailed logs that provide insights into asset comments, decisions, and notifications, ensuring transparency and brand compliance.

Pricing

• Personal: Free forever
• Business: $40/month/user 
• Enterprise: contact sales team

Why we chose this tool 

Ziflow offers robust online proofing capabilities and workflows, ensuring brand compliance across all digital assets.

14. Brandkit

Brandkit is a comprehensive Brand Management Platform designed to ensure that every stakeholder, from marketing teams to external partners, shares a consistent and compliant brand story.

Highlights

• Self serve brand portal: A fully customizable portal that offers a powerful search engine, ensuring that users can easily access the right brand assets at the right time.
• Brand Safe™: This feature is more than just a security measure. It incorporates Access and Rights Management controls, Brand Guidelines, and other protective measures to ensure that brand assets are not just safe but also used in a compliant manner.
• Auto-magical attachment: A unique feature that automatically attaches Brand Guidelines PDF documents to any download or share of Brand Assets. This ensures that whoever receives the asset also gets the guidelines, promoting consistent brand compliance.

Pricing

• Free: 48/hours/month usage
• Team: $199/month
• Pro: $499/month
• Enterprise: pricing available on request

Why we chose this tool 

Branditkit Suited for businesses that need a simple yet effective brand management system. It offers easy-to-use features for asset management and brand guideline creation.

15. Papirfly 

Papirfly stands as a beacon for brands aiming to maintain a consistent identity across various channels. By offering a holistic solution, it ensures that every brand touchpoint, from digital to print, resonates with the brand's core values and guidelines.

Highlights

• Centralized brand asset management: A unified repository where all brand assets are stored, ensuring that teams access the most up-to-date and compliant materials, reducing discrepancies in brand representation.
• Streamlined brand consistency checks: Automated checks and balances in place to ensure that every material, be it a social media post or a billboard, aligns perfectly with the brand's guidelines.
• Efficient collaboration tools: A suite of tools designed to foster collaboration among teams, ensuring that brand-related projects are executed seamlessly while adhering to brand standards.

Pricing 

Available on request.

Why we chose this tool 

Papirfly is ideal for global teams, offering localization features. It provides a complete toolkit for brand management, from asset creation to distribution.

16. Filecamp

Filecamp operates in the cloud, offering a robust platform for brand asset management. It ensures that every asset, from logos to promotional materials, is organized, accessible, and compliant with the brand's essence.

Highlights

• Intuitive digital asset management: A user-friendly interface that simplifies the process of uploading, organizing, and accessing brand assets, ensuring brand consistency at every step.
• Customizable branding options: Personalize the platform's interface to reflect the brand's identity, offering a consistent brand experience even within the tool.
• Advanced search and filter: Leveraging metadata and tags, users can swiftly locate the assets they need, ensuring efficient workflow automation and brand compliance.

Pricing

• Basic: $29/month
• Advanced: $59/month
• Professional: $89/month

Why we chose this tool 

Filecamp is a cost-effective solution for small to medium-sized businesses. It offers straightforward brand asset management with unlimited users and custom branding options.

17. Assetbank

Asset Bank by Bright is more than just a storage solution. It's a comprehensive platform that ensures every digital asset, from images to documents, not only aligns with but also enhances the brand's image.

Highlights

• Centralized storage: A dedicated space for all digital assets, ensuring that every piece of content used is on-brand and up-to-date.
• Duplicate detection: An intelligent system that identifies and flags duplicate assets, ensuring a single, consistent version is used across all channels.
• Customizable brand experience: Tailor the platform to reflect the brand's identity, from metadata configurations to homepage design, ensuring a cohesive brand experience

Pricing

• Professional: £599 ($744)/month 
• Enterprise:  £1299 ($1613)/month

Why we chose this tool 

Assetbank offers a highly customizable solution for brand asset management. It's suitable for businesses that require a tailored approach to brand compliance.

18. Acquia

Acquia's brand management solution is designed to unify digital content and assets under one roof. It offers tools that simplify and amplify brand management, ensuring a cohesive and consistent brand presentation across all digital touchpoints.

Highlights

• Central brand asset hub: A dedicated space where all brand-related content and assets reside, ensuring consistent and compliant marketing communications.
• Advanced access levels: Define user roles and permissions, ensuring that only authorized individuals can access and modify brand assets, maintaining brand integrity.
• Integration capabilities: Seamless integration with popular tools and platforms, ensuring brand consistency even when using third-party applications.

Pricing

Available on request

Why we chose this tool 

Acquia offers a suite of tools for brand management, including asset organization and multi-site support.

19. Brandox

Brandox offers a visually intuitive platform designed to simplify brand asset management. With a focus on easy access and sharing, it ensures that every stakeholder, internal or external, interacts with brand-compliant assets.

Highlights

• Customizable brand pages: Create dedicated pages for specific brand assets, complete with unique URLs, making sharing and access more streamlined.
• Advanced security features: From branded login pages to domain-specific access, ensure that brand assets are not only accessible but also secure.
• Efficient sharing capabilities: With unlimited user access, share brand assets both internally and externally without compromising on brand compliance.

Pricing

• Standard: $9.99/month
• Pro: $79/month
• Enterprise: $349/month

Why we chose this tool 

Brandox is a user-friendly platform designed for marketing teams. It centralizes all brand assets and ensures brand consistency with customizable login pages and URLs.

20. Brandpad

Brandpad offers a cloud-based solution for brands aiming to maintain a consistent identity in the digital age. It provides tools and features that ensure every brand representation, be it a logo or a marketing campaign, is consistent and impactful.

Highlights

• Cloud-based brand delivery: Ensure that every brand representation, from logos to marketing materials, is consistent, up-to-date, and impactful.
• Comprehensive brand management tools: From asset storage to guideline dissemination, handle every aspect of brand management with ease.
• Coordination tools: Foster collaboration and coordination among teams, ensuring that every brand-related project is executed seamlessly and in line with brand guidelines.

Pricing

Available on request

Why we chose this tool 

Brandpad is a  platform that turns brand identities into fully customized, digital guidelines. It's designed to streamline brand deliveries and is ideal for design studios and brand owners.

21. Fookuz

Fookuz offers a specialized platform for managing corporate identity. With a focus on asset and location inventory, it provides a comprehensive suite of tools to ensure brand assets are compliant, organized, and easily accessible.

Highlights

• Comprehensive assets and locations inventory: A dedicated space for all brand assets and their associated locations, ensuring efficient brand management and compliance.
• Integration with book of charges: Seamlessly integrate with the book of charges, ensuring that every brand asset is compliant and in line with established guidelines.
• Searchable database: With support for a wide variety of file types, from JPG to DWG, ensure that every brand asset is easily accessible and compliant.

Pricing

Available on request

Why we chose this tool 

Fooku is a specialized tool for managing a wide variety of file types. It offers features like a searchable database and integration with book of charges, making it suitable for complex brand management needs.

Wrapping up 

The tools listed above are designed to help businesses, big and small, maintain a consistent and impactful brand presence. While each tool offers its unique set of features, it's essential to choose one that aligns with your brand's specific needs and objectives.

Artwork Flow helps with this. With its advanced AI capabilities and comprehensive features, it promises to elevate your brand compliance efforts to new heights. Try out our tool to understand how it can help with brand compliance.