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Identify the role of brand asset management in your organization, delve into its multiple benefits, and calculate the estimated ROI it can deliver.
Store, organize, and retrieve your brand assets without worrying about losing them.
With the established brand guidelines in the BAM systems, stay consistent throughout campaigns.
Get the best brand asset management tool out there that gives you the best results.
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Discover how to measure the ROI of your brand asset management with our comprehensive guide.
In this guide, you will learn:
Brand asset management and its benefits.
The importance of measuring the ROI of brand asset management.
The key metrics to track.
How to calculate ROI, and tips to improve your results.
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
We surveyed 100+ marketers and creative operations leaders across the globe to understand how AI will impact their daily work. Download this guide today to see which AI trends will see an uplift in 2024.
Want to save time spent on mundane
day-to-day tasks
Want to implement generative AI tools in 2024
Believe that their day-to-day tasks will become AI-enabled in 2024
AI is no longer restricted to science fiction and computer scientists. It has very much entered the day-to-day lexicon of creative operations teams, with some even already exploring paid AI tools.
Was the 2023 AI wave fleeting or will it continue well into 2024? It just might be the latter, with industry leaders leading the charge. Most have AI as a cornerstone of their 2024 strategies.
Breathe, we’re not going to be replaced by AI any time soon, at least according to 77.4% of our respondents. Some AI inhibitions do exist within certain industries, though.
For our respondents, the use of AI increative operations is for a myriad of reasons — save time, automate grunt work, increase revenue, and so much more.
AI is here to stay. However, a lot of people don’t understand how to pilot generative AI in creative operations.
We surveyed over 100 creative operations leaders and marketers across the globe on which AI trends are seeing an uplift as we approach 2024.
Building a product label is more than just a creative affair. While creating any label, your team must carefully assemble the complex set of blocks prescribed by your friendly neighborhood regulatory body.
Whether it’s the fan-favorite Food and Drug Administration (FDA) recommending essential disclaimers for food and drug safety or the Occupational Safety & Health Administration (OSHA) doing its best to ensure the safe use of potentially hazardous chemicals, every label is rightfully scanned with keen eyes before it gets the final go-ahead.
In this guide, we will take a closer look at how every industry ensures its labels comply with every norm and how smart technology can be the friendly partner you need to keep yourself ahead in the ever-shifting environment of regulatory affairs.
For companies operating within the food and beverage, pharmaceutical, and chemical industries, non-compliant labels could even put the lives of their consumers at immediate risk. When the stakes are this high, the right technology could play a significant role in mitigating the risks of pushing out non-compliant labels into a market with zero room for errors.
For a domain with such a low margin for error, regulatory affairs could benefit greatly from a little AI action meeting human effort.
This is where a solution like ComplyAI by Artwork Flow steps in to fill a glaring void. With a wide array of advanced rules to review creatives automatically, ComplyAI has been carefully designed to address the complexities involved in label proofing and compliance.
In simple terms, ComplyAI helps you set up your regulatory framework online and check every label against it using automated proofing. Here’s how it happens:
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And the best part: you can build conditional rules on language, images, and fonts so that rules are only applied under any specific instances that you define.
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Embracing innovation and technology to streamline compliance and workflows for faster time-to-market.
2024 is a year like no other.
Consumer demands for sustainability, transparency, and ecommerce compatibility have skyrocketed. Regulatory requirements, too, are more intricate than ever. Brands need to go beyond just visually appealing packaging and embody the values today’s customers prioritize to have a leg up over the competition.
The 2024 packaging landscape is fierce and competitive. It demands speed, accuracy, transparency, and strict adherence to regulations.
The cost of inefficiency, after all, is very high. A workflow mired with outdated processes and manual reviews can create delays in product launches, causing brands to lose out to competition.
Delayed GTM also has financial consequences. A small hold-up in the packaging workflow can lead to lost sales opportunities, wasted marketing spend, and potential storage costs. Inefficient workflows can also trigger labeling errors and recalls, further increasing the financial burden on brands through additional costs like product retrieval, disposal, re-labeling, potential fines, and reputational damage.
of the packaging professionals surveyed admit to having faced a recall in their careers.
This report attempts to understand the state of packaging reviews to see if brands around the world are rising to meet these challenges. We surveyed over one hundred NPD, packaging innovation, and regulatory professionals from top companies like Abbott, Unilever, Dr. Reddy’s Laboratories, and more. We then studied each of their answers to collate all our insights into the following key areas:
Stakeholders, reviews, and approvals
Our survey revealed that packaging is no one-team-job. It definitely takes a village.
A packaging design file involves several moving parts. Starting from the copy and design to ensuring the right ingredient information, branding, and regulatory information, several tiny things need to work together harmoniously to achieve a ready-for-market packaging design.
In this chapter, we will look at how our respondents approach their packaging review processes.
Packaging assets go through several hoops and hands before they evolve into their final form with shelf appeal. From procurement to purchasing, here are all the teams majorly involved in getting a product on the shelf.
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Beyond core teams like New Product Development, Quality Assurance, and Regulatory Affairs, the survey also revealed a broader spectrum of stakeholders involved in the packaging review process, depending on the company structure and product complexity. These additional teams may include operations, procurement, corporate branding, manufacturing, R&D, and purchasing.
This diversity highlights the lack of a one-size-fits-all approach to packaging reviews. The specific teams involved in each company’s packaging process likely depends on factors such as internal expertise, product category, and regulatory requirements.
We also surveyed these packaging professionals about their day-to-day workflows to clearly understand the structure, efficiency, and potential challenges involved in packaging reviews globally.
Considering the diverse list of packaging professionals we surveyed, the way they structure their workflows is just as varying.
Despite variations in workflow structures, the respondents were almost unanimous in their reliance on manual methods for reviewing packaging assets. A staggering majority (60.3%) still depends on shared documents and physical samples to review packaging assets. Nearly half of the respondents also prefer the back and forth of email to get an artwork reviewed and approved.
However, there is a glimmer of hope. 43% of these packaging professionals also use online review platforms to collaborate on artwork. This adoption, although not yet a majority, suggests a growing openness to digital solutions.
Manual methods have the most takers, even if a significant percentage of respondents use online review platforms
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“Food & Beverage packaging touches a lot of hands in an organization and is a huge interdepartmental effort. Brand, marketing, regulatory, product and operations, to name a few, optimize packaging against various rubrics and when communication isn't clear and linear, especially in a time crunch, changes can occur that jeopardize the integrity of the package. It's incredibly important to have a structured and visible review process to get the best packaging in a timely manner and avoid finished product surprises!”
Download the report to unlock the remaining chapters on:
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